Home Press release Creative Co-op Collaborates with Centric

Creative Co-op Collaborates with Centric

US home decor wholesaler to use Centric SMB to streamline product development and transfer knowledge

CAMPBELL, Calif., January 31, 2019– Creative Co-op, the home accessories wholesaler based in Memphis, Tennessee, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Creative Co-op is a leading home fashion wholesaler operating under the umbrella of its parent company, Regent Holding Company which owns two other home decor and home fragrance brands: Bloomingville and Illume. Creative Co-op designs and distributes a wide range of homewares, gifts, accessories and furniture across Regent Holding Company’s brands, including many independent retailers in Europe and the US as well as large chain retailers.

With a broad customer base and over 10,000 SKUs to handle, Creative Co-op began looking for a PLM solution to help the company manage product development and keep up with the ever-changing demands of home fashion.

“Our whole mode of winning is to be fast,” explains Lee Wang, President of Regent Holding. “Home fashion changes just as often as the apparel fashion industry. We have to innovate constantly and come out with fresh designs to stay cutting-edge with our customer base. We’re successful because we’re nimble and offer high quality products at moderate price points. Our main reason for adopting a PLM solution is to maintain our workflow and quality output while working at speed.”

Creative Co-op considered several PLM solutions as well as a variety of other software systems before settling on Centric Software’s cloud-based PLM solution for small to mid-size enterprises, Centric SMB.

As Wang says, “We saw that Centric offers us a very streamlined and well-thought-out process that we can mold our product development operations around. Centric stood out as it is truly end-to-end in relation to product development.”

“Everything was developed with the product development teams in mind; these teams travel and visit factories and have limited time and connectivity. The system is developed for their convenience, which is a rarity. When we saw the demos, we could envision how Centric PLM would fit with our business. Throughout the demo and selection process, Centric were very knowledgeable and responsive.”

“The goal is to make our current product development operations smoother and easier,” says Wang. “PLM will help institutionalize the knowledge and information that exists in the minds of top management and trickle it down throughout the organization, so that everyone who needs to access it will have greater visibility.”

“We are delighted to announce that Creative Co-op is our latest partner in the homewares arena,” says Chris Groves, President and CEO of Centric Software. “Creative Co-op operates in a high-pressure marketplace that demands speed and innovation. We are excited to work with the Creative Co-op team as they revamp product development structures with the support of Centric SMB.”

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Creative Co-op (www.creativecoop.com)

Creative Co-Op is a global leader in wholesale home accessories, designing and distributing an expansive range of lifestyle products to a broad spectrum of retailers worldwide. The ‘Creative’ part of our name revolves around imagination, design, and collaboration with artists. ‘Co-Op’ speaks to the union of our customers, our suppliers, and our people. The combination results in our unique ability to bring extraordinary products to our valued customers.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.