Home Press release Dancing Leopard selects Coats Digital VisionPLM to support rapid growth

Dancing Leopard selects Coats Digital VisionPLM to support rapid growth


Fast-growing womenswear brand, Dancing Leopard, looks to the future with Coats Digital’s Product Lifecycle Management solution, VisionPLM, to optimise, accelerate and connect their collection management, product development, and sourcing processes, increasing visibility, coordination and control.

Created in 2009, Dancing Leopard is a womenswear brand inspired heavily by its Indian and Balearic heritage. Through their garments, that uniquely combine vibrant prints with flowing fabrics, and their engaging digital presence, Dancing Leopard aim to inspire and empower women to be confident.

The garments are produced in a small factory in Delhi of which both companies share a long term relationship, while importantly, ensuring fair-trade standards are met.


The team at Dancing Leopard recognised that they had outgrown their largely manual systems and processes which had successfully got them to this point, but were becoming increasingly time consuming and unable to provide the level of visibility, coordination and control necessary for their rapidly growing business. To help provide firm foundations for continued growth in the key areas of product development and sourcing, the team at Dancing Leopard searched for a PLM partner that could provide the essential combination of PLM functionality and industry best practice expertise.

Jade Hildreth, Founder and Director at Dancing Leopard Clothing said,

The journey we’ve been on to get the brand to where it is today has been amazing, but to support accelerated growth and to respond to the challenges of the industry, we needed to invest in a PLM solution. One particular objective is to improve the efficiency of the team, and replacing numerous and time-consuming spreadsheets with best practice digitized processes. This will reduce firefighting and instead allow time to focus on customer centric products, prints and fabrics, and key initiatives that will make a significant difference to the brand and the environment. In addition to this, process improvements, seeing ‘one version of the truth’ and closer supply chain management, mean that we will be able to plan and manage far more effectively. This will reduce the pressure on our supply chain partners and ensure that products meet delivery windows, and reach our customers far faster.  

VisionPLM is a fashion specific web-based solution which is tailored to suit the evolving needs of all businesses sizes, and is available on a Software as a Subscription (SaaS) basis, removing the need for additional IT hardware, infrastructure and expertise and allowing the solution to be scaled.

Dancing Leopard’s VisionPLM solution will include modules covering key business processes from initial design of products and prints; through development, sampling and costing to material and vendor sourcing and management; and end to end critical path management.

Elliot Hurst, Business Development Executive at Coats Digital, said,

It’s great to be working with Dancing Leopard, who are such an inspiring brand and have exciting plans for the future! Through several discussions we were quickly able to develop a strong understanding of their key business requirements, and it became quickly apparent that VisionPLM is a solution ideally suited to the immediate and future needs of their business. We look forward to working with the Dancing Leopard team on their digital transformation journey; and are confident that the unique ‘functional footprint’ of VisionPLM, from design inception to delivery, coupled with our wealth of industry experience will ensure a successful project.”

Jade Hildreth, Founder and Director at Dancing Leopard Clothing, said,

“Before VisionPLM, aligning material availability to production was a real challenge, which meant that we would be more reactive than proactive. With VisionPLM, we have visibility of material stocks, designs and orders in a single solution, enabling us to quickly react to new trends and prints off catwalk and inspiration trips, and accelerate these through the product development cycle into production. Moreover, material requirement planning modules ensure that we are purchasing the right amounts of fabrics, benefiting from reduced purchasing costs, while integrated critical path management tools enable us to seamlessly coordinate this whole process”.

For more information about the features and business benefits of VisionPLM, or any of Coats Digital’s supply chain solution, visit www.coatsdigital.com

About Dancing Leopard

  • Fast Fashion Womenswear Brand, focussing on differentiation through print across number of womenswear silhouettes.
  • Dancing Leopard started back in 2009 when head leopards Jade and Jack became inspired by the Hippie markets of Goa. They headed up to North India to source beautiful prints and fabrics and worked closely with a tailor (who they are still friends with to this day) to create some bohemian styles.
  • Their wild duo took to the markets of London – Portabello, Camden and Brick Lane to sell their designs. Soon after the Leopards set sail in their trusty campervan to Ibiza to showcase their collections to the local boutiques.
  • Every year the collection expanded and the brand started to gain momentum due to regular events such as festivals, clothes parties and fashion shows across Ibiza and the UK.
  • During this time the duo also started to work closely with the most beautiful person they knew – Sarah Qaisar and along with some amazing photographers began to create some beautiful content.

About Coats Digital

Coats Digital empowers the fashion supply chain through a digital ecosystem of connected intelligent applications embedded with deep industry expertise. These connected intelligent applications optimise end to end processes, connect people and accelerate design, development, costing, sourcing and manufacturing.

Brand Suite by Coats Digital helps brands and retailers efficiently control, streamline and accelerate the entire new product development, sourcing, costing, vendor capacity planning, and order execution lifecycle.

Manufacturer Suite by Coats Digital is proven to transform the manufacturing value chain, from design development, through costing, to planning, control and order execution.

VisionPLM, part of Coats Digital’s Brand Suite, is an intuitive product life cycle management (PLM) solution for fast, efficient product development and collaboration

From design to delivery, VisionPLM goes beyond conventional PLM systems, offering core PLM and best-in-class sourcing functionality. The solution streamlines and integrates key business processes, from design, material and product development, to supplier capacity management and purchase order tracking. This results in significant improvements in visibility, coordination, and control across the business and with supply chain partners.

Ultimately, VisionPLM increases the speed and efficiency of design, product development, sourcing and collaboration which is so critical to maximising sales and margin.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.