In a recent whitepaper (published on WhichPLM) Lectra and the Council of Fashion Designers of America (CFDA) presented an investigation of the most important issues, disruptions and changes to affect the fashion designer of today and tomorrow. Here is an overview of the results.
The fashion and apparel industries have faced unprecedented disruptions over the past few years. In a shifting economic context, fierce competition and new shopping habits have modified the rules of the game, changing the role of designers.
Designers have always had a critical role in the supply chain. They are responsible for the brand DNA; its uniqueness and value. But to design tomorrow’s best selling product, creative teams now need to have consumer expectations as well as retail constraints in mind.
Consumers put incredible pressure on fashion and apparel companies, asking for better products, faster, and at a lower price. The rise of social media has not only changed the way consumers are informed, enabling them to like or dislike brands in a click, but has also had an impact on their loyalty, offering them an unlimited number of product choices.
To remain competitive, companies need to get the right product to market on time and at the lowest cost. In other words, for fashion and apparel industries this means shortening time-to-market and renewing the in-store offer more often.
Designers cannot work in silos any more. They need to demonstrate versatility and take time and pricing into account. Here is where technology has a key role to play. Lectra solutions can help them speed up their way of working, increase newness and reduce costs. Technology enables them to save data they can use and reuse over and over again, eliminating non value-added tasks. With instant visualization, Lectra’s 3D solution improves collaboration between designers and product developers, allowing teams to work together around an shared single image. And with virtual prototyping, physical samples are no longer needed, reducing fabric costs while ensuring quality and consistent fit.
In a world of fashion where responsiveness and price prevail, technology is a designer’s best ally to compete.