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Designing Your Template For Digital Transformation

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Call it a coincidence, but 3D for apparel and retail came of age right when it was needed. In a short span of time, retailers and brands all over the world flocked to to 3D as a way to tackle several serious challenges and manage different market pressures in a single go.

When 3D really hit the market, creative teams were struggling with the disconnect between digital sketches and physical prototypes – so products were going through countless rounds of sample iterations before they came close to the designer’s original intent.

Every year, the industry was spending millions of dollars in aggregate on producing, shipping, and then revising three or even four samples per style. 3D could deliver significant cost and time savings into the cycle of time it took to conceive an idea and bring it to market. Even a single physical sample taken out of that cycle could have a transformative impact on profitability.

And in a market where speed is everything, merchandisers and marketers found they could populate their online catalogues and give consumers the chance to purchase upcoming stock using 3D assets. 3D put the power back in their hands and even opened the door to testing new ideas on the open market before any factory commitment was made.

As a result, 3D for fashion and retail picked up the pace very quickly…

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.