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When the COVID-19 pandemic began, a majority of retailers were forced to close their doors, causing them to either stop all sales completely or transition to eCommerce. Once physical stores reopened, the experience wasn’t the same. Store capacity was limited and some retailers only allowed for curbside pickup. Additionally, with unemployment numbers rising, buying clothes was not a priority for many consumers, leaving many fashion companies with excess stock.
COVID-19 has pulled back the curtain on the inefficiencies in the fashion & retail industry, showing companies they need to rethink and restructure their processes. The pandemic has shown that fashion companies need to improve their eCommerce experience, stop overproducing, and improve their ability to quickly adapt to new challenges.