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WhichPLM Customer Survey Report and Buyer’s Guide


Results and analysis of WhichPLM’s first independent survey of apparel/fashion PLM customers launched and now available to buy.

As a registered member of WhichPLM, you can now download the WhichPLM survey sample report (PDF).

WhichPLM Customer Survey Report front cover

Published: September 2010

Publisher: WhichPLM

Report ID: 2010/0001/PLM/S

Pages: 120

Format: PDF and hard copy.

Delivery: Immediate for PDF, five working days for hard copy.

Sample available? View the Table of Contents or download PDF version here.

Discounts available? Yes, if you are from a retailer, brand, manufacturer or from the education sector, there is a significant discount available. Please complete the Contact Us form for further details on how to order.


Unlike other market research reports that are based on just the expertise of a few individuals, WhichPLM has gone one step further and gathered the thoughts and experiences of hundreds of fashion PLM customers to create this report on an industry which, ten years on, is still regarded as ‘up and coming’. The PLM Customer Survey Report and Buyer’s Guide offers key industry insights and valuable advice to retail and fashion companies that are selecting or implementing a PLM solution. The report also uses customer feedback to deliver verdicts on the PLM suppliers that are currently serving this industry, and as with all WhichPLM activities, the report is fiercely independent and not affiliated with any of the suppliers mentioned. The current market scope and summary of future trends as well as what customers want from future solutions wraps up this report as the must-have tool for customers not just choosing a PLM solution, but for customers wanting to select the right solution, first time.

Who should buy this report%3F CEOs%2C CFOs%2C CMOs%2C Strategy Directors%2C Business Analysts%2C Retail Managing Directors%2C brand and retail senior managers%2C Suppliers and Investors.

“In undertaking the first ever truly independent apparel PLM customer survey we at WhichPLM solicited some 500-plus customers of PLM and Product Data Management (PDM) from around the world, comprising a cross-section of the industry and including multinational retailers, global brands, large-scale manufacturers and small businesses. We asked incisive and exhaustive questions not just because we were the people best poised to do so but because we see ourselves as working not just for our clients, but for the industry as a whole; we care about PLM not just as a service but as a way of doing business, and we want to see it grow. We took this reductionist approach because we wanted to learn exactly what customers thought of the available PLM solutions and, more importantly, we hoped to learn how those customers wanted to see the industry mature.” (WhichPLM Customer Survey Report)


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Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.