Home Press release Duke Clothing Company signs with Option Systems

Duke Clothing Company signs with Option Systems


Duke Clothing Company selects Option Systems PLM Software Solution to accelerate speed-to-market capabilities

Leicester, England, May 2021 – Option Systems, the leading provider of world-class “end 2 end” software solutions for the fashion, footwear, accessories and fast-moving consumer goods industries are thrilled to announce that Duke Clothing Co., a division of Bassi Fashions Ltd, a world-renowned supplier of men’s casualwear, has selected and fully implemented STYLEman and its Product Lifecycle Management (PLM) solution to enhance their product development and manufacturing process.

Option Systems STYLEman Suite provides the most innovative “end to end” enterprise solutions to fashion, footwear, sports, retail, luxury and fast-moving consumer goods companies to achieve strategic and operational transformation objectives.

Option Systems offers enterprise solutions for retailers, brands and manufacturers looking to achieve their strategic or operational goals through digital transformation. Its innovative PLM software empowers users to plan, source, design and develop a range of products from apparel, footwear, sporting goods, furniture, cosmetics and luxury goods, all whilst minimising costs, speeding up time to market, improving team collaboration, and driving efficiency and consistency across the product development chain, therefore managing the entire development process in one place.

Duke Clothing Co. (www.dukeclothing.com)

Founded in 1985, Duke Clothing Co. are recognised as EUROPE’S leading branded marketeer of regular and king size men’s clothing. Marketing six of the most recognised brands, DUKE LONDON, D555, SPLIT STAR, ROCKFORD, LASER & FUTURE CUT CLOTHS, their heritage of quality, innovation and value for money combined with up to the minute collections has earned them the trust of generations.

Today the company designs, develops, markets and sells its products all across Europe and to most countries across the world. FASHION FOR MEN OF ALL SIZES is a key statement for Duke Clothing Co. that has remained constant since the company’s establishment.

Duke Clothing Co. realised they needed to scale their operations away from inefficient processes with fragmented and disconnected systems and choose a PLM solution that would overcome these challenges. Duke Clothing Co. decided it was key to select a PLM system that had been developed specifically for the apparel and footwear industry.

After a thorough search of PLM solutions, Duke Clothing Co. selected STYLEman PLM as they did not see this breadth of functionality and ease-of-use anywhere else in the market.

Today’s consumer is more fashion aware and consequently more demanding than ever before. We keep abreast of these changes as they happen and build them into our design and production programs, ensuring we stay ahead of the game and remain market leaders in our field, explains Rohan Bassi.

Mike Pollard, Option Systems Managing Director said, “We are very happy to welcome our latest customer from the fashion industry. We are looking forward to partnering with Duke Clothing Co. to provide them with a PLM system that will help propel them into the future.”

Option Systems Ltd (www.styleman.com)

Option Systems Limited is a specialist systems provider dedicated to the apparel and footwear industries. Our products are designed exclusively for apparel and footwear companies, and have established a reputation as the most advanced, versatile and innovative products available in the global marketplace. Learn more about Option Systems here: styleman.com

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.