Home Press release Else Corp and Atom Group form a Strategic Partnership

Else Corp and Atom Group form a Strategic Partnership


Connecting the “Store of the Future” and the “Factory of the Future” for mass customized footwear

This February has begun with the confirmation of an extremely exciting industrial partnership between ELSE Corp, an innovative start-up from Milan and ATOMLab the research and innovation division of the ATOM Group, a leading shoe machinery company from Vigevano, Italy. A truly pivotal case of Open Innovation, the Virtual Retail and Cloud Manufacturing innovation company’s partnership with the innovative world leader in cutting systems for soft and semi-rigid materials, is a critical step towards the 360° integration of all processes involved in the mass customization of footwear products.

Just recently, in July, ATOM Group acquired the UK company CSM3D, developer of the well-respected Shoemaster® CAD/CAM software suite – a world leading CAD/CAM system providing 2D & 3D solutions for the footwear industry. This important strategic investment by Atom is for the expansion and technological development of the suite of integrated Shoemaster® applications towards industrial manufacturing in the age of Industry 4.0

At SIMAC Tanning Tech 2017, the international event with the most qualified offer of machinery and technologies for the footwear, leather goods and tanning industries, in a joint project with ATOM Lab, the Atom research lab which develops technologies and avant-garde projects to create new production methods, ELSE Corp and ShoeMaster UK, the public will be introduced to their streamlined vision of the future of industrial 3D CAD integration. The joint project, where the ‘Store of the Future’, powered by E.L.S.E., and the ‘Factory on Demand’, a project by ATOM Lab, meet, interlinks the 3D CAD design, virtual product customisation and mass customized production stages towards hybrid manufacturing and full virtual product life-cycle traceability. Visitors of the ATOM Lounge will be given an opportunity to customize a pair of shoes using the E.L.S.E. 3D configurator. Once confirmed, their order will be seamlessly delivered via ELSE Corp’s order management system ELSE-ware, to ATOMLab’s Factory on Demand, where the shoes will be produced just in time from the customer specification for their customized pair of shoes.

About ATOM:

The ATOM group is the renown world leading provider of manufacturing technologies for the footwear and leather goods sectors, with four brands in its portfolio: ATOM developers of high tech cutting solutions, Main Group Technologies specialised in injection moulding systems, ATOM MB with a solid experience in lasting and bottom preparation machines and Shoemaster International, developer of the well known software suite Shoemaster. ATOMLab is the research and innovation laboratory of the Group providing cutting edge and innovative manufacturing solutions.

About ELSE Corp:

ELSE Corp, a Virtual Retail company, is an Italian B2B startup developing E.L.S.E. (Exclusive Luxury Shopping Experience), a New Customer Experience driven innovative SaaS cloud platform for Virtual Retail, Virtual 3D Commerce and Cloud based Hybrid & Distributed Manufacturing. We work to make it easier for fashion companies to engage with their customers in an interactive, omni-channel and new VIRTUAL way.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.