Home Press release ENVIE de FRAISE has made its choice on C-DESIGN PLM

ENVIE de FRAISE has made its choice on C-DESIGN PLM


ENVIE de FRAISE is a leading ready-to-wear brand specially designed for pregnant women, offering thousands of trendy, glamorous, and accessible clothes to bring beauty to life! Products are sold on the Online store www.enviedefraises.fr, enriched every week with new products, and in the 2 ENVIE de FRAISE‘s Parisian Boutiques.

Thanks to an innovative approach, an intuitive interface and an extensive PLM expertise in the fashion industry, C-DESIGN PLM meets the needs of brands like Envie de Fraise, young, dynamic, in the air of time. C-DESIGN PLM offers Envie de Fraise the opportunity to streamline its processes, better analyze data internally and quickly accomplish business keys.

Like a growing number of fashion companies, ENVIE de FRAISE saw C-DESIGN PLM as the ideal partner, a powerful tool and a human size platform on which they could build a single location and source for all their product data. By integrating C-DESIGN PLM, ENVIE de FRAISE eliminated duplicate data entry and the resulting errors. C-DESIGN PLM became the company’s single version of the truth for product information and enables ENVIE de FRAISE to collaborate and share information 24 hours a day, seven days a week with Team Members and their factories.


Paris, 2006. Pregnant with her first child, Anne-Laure Constanza discovers that it is difficult to dress well when expecting a child. She then began to dream of elegant and comfortable clothes, to wear both during and after pregnancy.

Rather than continuing to dream, Anne-Laure launches out and creates the first digital fashion brand in France, with the sole obsession : to offer a durable and desirable maternity wardrobe to wear from the beginning to the end of pregnancy and long afterwards, and do it at a fair price. It is with this idea in mind that Anne-Laure chooses to develop the brand exclusively on the Internet, without intermediaries, and to place creation and quality at the heart of ENVIE de FRAISE.

Since then, ENVIE de FRAISE has revolutionized maternity fashion with the desire to support women in one of the most beautiful moments of their lives! In 14 years, our collections have invested the wardrobes of hundreds of thousands of mothers around the world, including many stars: Natalie Portman, Anne Hathaway, Bérénice Bejo, Gwen Stefani, Mila Kunis, Serena Williams …



Established in 1998, C-DESIGN® is a creative and innovative software house, specializing in developing, marketing and supporting creative software solutions for the textile industry.

Our mission is to provide the textile industry with effective technologies, innovative tools meeting industry key players evolving needs.

The Research and Development department continuously enhances C-DESIGN PLM with the aim to provide the most efficient solutions for an industry which is in constant change. The mission of C-DESIGN® is also to offer its services. Share their knowledge in terms of organization and internal communication. To help you maximize your work time, to improve the quality and speed of sharing information between all actors in the business. The teams gain in responsiveness, execution time, efficiency and profitability.


Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.