Home Press release Exclusive: Devanlay chooses FlexPLM™ from PTC for optimizing the development of its products internationally

Exclusive: Devanlay chooses FlexPLM™ from PTC for optimizing the development of its products internationally


(Paris, April  17, 2012) PTC (Nasdaq: PMTC) has announced that Devanlay, jewel of the French textiles industry, has chosen FlexPLM™, the product lifecycle management solution dedicated to the textile and clothing sector.

Devanlay is an international SME on a human scale. Licensed for the creation, manufacturing and distribution of Lacoste-brand clothing and leather goods, this French textiles and clothing company has gone from strength to strength since the launch in 1933, by René Lacoste and André Gilliers, of the famous L1212 polo shirt. Today, Devanlay has 15 production sites worldwide, including eight in France, for the international manufacturing and distribution of its products.

It is with a view to improving the performance of its products & collections creation process that Devanlay chose FlexPLM™ from PTC. The same software solution that is used by other major names in the sector will be the cornerstone of the CRISTALCollaborative Reach Information System for Tomorrow’s Assortments Lifecycle – project, and will enable:

–      Improved segmentation of its products offering for increased market share

–      Better management of its collection development deadlines

–      Better synchronization of all the teams, upstream and downstream

The FlexPLM™ implementation project, planned to take place in several phases as from February 2012, will enable Devanlay to reinforce its operational efficiency and organizational flexibility, and consequently help boost its sales.

On a highly competitive market in a perpetual state of flux, Devanlay has chosen to develop its methods and tools in order to gain in efficiency, in the quality of information exchange, in productivity and in reactivity, so that its teams can devote more time to coordination, creation and innovation.

Devanlay selected FlexPLM™, a solution that is simple to use and quick to deploy. Equipped with a flexible architecture, developed on the Windchill™ platform from PTC, FlexPLM™ enables stylists, product managers, product developers, modelers, design engineers, production platforms, suppliers and buyers to operate in a collaborative environment with no need for any costly software customization.

In the words of Olivier Descamps, Group CFO & Operations Director at Devanlay: “Devanlay is seeking to develop product innovation and to reinforce the appeal, diversity and strength of its collections. With this in mind, the improvement of our product creation processes is a major challenge for the company, and it is for this reason that we chose PTC, banking on its know-how and expertise with ‘Retail & Consumer’ companies. Thanks to this project, we hope to considerably reduce our product development cycle and manage the diversity of our collections more efficiently.”

“With FlexPLM we have been able to place at the disposal of such a prestigious, dynamic and innovative company as Devanlay-Lacoste a solution that will allow this new customer to improve its operational efficiency by means of the optimized management of its product development and of its value chain,” declared Stefano Rinaldi, Sector Vice-president of the Retail & Consumer for PTC Europe. “We’re proud that Devanlay chose us for the implementation of such an ambitious project as CRISTAL. Moreover, this clearly marks the growing consolidation of our leadership in the textile and clothing industry, since we now work with so many prestigious clients in this industry.”


About PTC

PTC (Nasdaq: PMTC) enables manufacturers to achieve maximum value from their product strategies with software and services that optimize key business processes throughout the entire product lifecycle – from conception and design to sourcing and service. The company’s integral solution portfolio unleashes product innovation, improves collaboration and ensures product data integrity within engineering and across the enterprise, supply chain and service partner networks. Founded in 1985, PTC employs nearly 6,000 professionals serving more than 27,000 customers worldwide.  More information can be found at www.ptc.com.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.