Home Press release Exenta Announces Advertising Program Advances

Exenta Announces Advertising Program Advances

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[NEW YORK, NY, July 12, 2018] – Exenta unveiled today its striking new advertisement for digital and print publications. The ad creative strategy reflects the company’s rapid growth and development in the fashion industry. The announcement with made today by Robert Mangual, CEO.

Commenting on the new campaign, Roberto Mangual stated, “We are excited to be moving to the next phase of our advertising and marketing programs. For the first half of this year advertising promoted our name change. Now that Exenta is firmly established in the market, we are emphasizing our software and technology superiority, combined with the best service in the industry.”

“We believe”, Mangual added, “that our choice of photography featuring a stylish and confident young woman exemplifies Exenta’s confidence as a brand and an understanding that fashion brands need to eliminate their legacy software and move to new younger companies who understands what it takes to win in the fashion market.”

About EXENTA

Designed for the apparel, footwear, accessories, home furnishings and other fashion-related industries, EXENTA empowers brands, manufacturers, and retailers to advance and scale their businesses by accelerating and improving performance across the entire business and global supply chain. The EXENTA™ enterprise solution provides global process visibility, control and collaboration by combining traditionally independent Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements Planning (MRP), Shop Floor Control (SFC), Electronic Data Interchange (EDI), Warehouse Management (WMS), Financial Management (FMS), and other productivity tools into a single, fashion-focused business system. For more information, visit http://www.exentago.com/.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.