PUIG deploys Centric PLM at Paco Rabanne Fashionto support growth, streamline operations and effectively handle product data
CAMPBELL, Calif., October 23, 2018 – Paco Rabanne, the cutting-edge French fashion house, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Paco Rabanne is over 50 years old, with roots in the Space Age fashion movement in Paris in the 1960s. Founder Paco Rabanne, a refugee from the Spanish Civil War, became known for his idiosyncratic designs involving chainmail, plastic and other non-traditional materials. Today, Paco Rabanne has evolved into a purveyor of luxury apparel, fragrances and accessories. The brand is part of the prestigious PUIG Group, which also includes the brands Nina Ricci, Carolina Herrera and Jean Paul Gaultier.
Paco RabanneFashionbegan looking for a PLM solution in order to streamline their product-related operations, explains Bastien Daguzan, CEO of Paco Rabanne.
“Paco Rabanne is in an important growth phase as a brand, in terms of business and visibility, and hasmodernized its design approach since the appointment of Julien Dossena as artistic director in 2013,” saysDaguzan. “We realized we needed to better industrialize each product before handing it over to production and create a true product database, including reusable attributes such as styles, colors and trims. PLM is the leading solution for addressing these challenges in the fashion industry, and many of our colleagues had experience using PLM systems in former positions.”
The decision to choose Centric was influenced by the fact that Centric already works with PUIG at a group level as a PLM partner to Nina Ricci.
As Daguzan, says, “We have seen the effect of Centric PLM implementation at Nina Ricci, and we wanted to capitalize on their experience. We could see that Centric PLM would help us to be faster in our operations, improve efficiency and provide a reliable source of reference data.”
The implementation of Centric PLM will kick off at Paco Rabanne later in 2018, with an initial focus on modules that handle style creation and costing.
“We want the complete product development process visible in the system. Once we are handling the basic information about styles in the system, the parameters can be extended depending on user feedback,” says Daguzan. “Our expectation from this project is that we will streamline our processes and internal databases to better address our business challenges.”
“We have a constructive and helpful relationship with Centric, focused on finding the best practical solutions,” concludesDaguzan. “In the future, we intend to continue adding to the PLM solution in partnership with Centric, depending on our business priorities.”
“We are delighted that Paco Rabanne has decided to implement Centric Software PLM,” says Chris Groves, President and CEO of Centric Software. “At the group level, Nina Ricci has already successfully implemented Centric PLM and we are looking forward to beginning this project with Paco Rabanne to drive their digital transformation now and into the future.”
Paco Rabanne (www.pacorabanne.com)
In 1965, the brand revealed its avant-garde take on fashion. Using metal as fabric, it broke from traditional codes and imposed a new concept, a whole new way of thinking about clothing, freeing women from the stylistic straight jacket of Parisian fashion in the 1960s. Jane Birkin, Brigitte Bardot, Françoise Hardy, Jane Fonda and Audrey Hepburn have all contributed to the success of Mr Paco Rabanne creations. The Brand has ever since been famous for its daring sensuality and its sense of radical modernity.
Julien Dossena, who is the Artitistic Director since 2013, is renewing the vision of Paco Rabanne, establishing the basis of a new silhouette with freshness and energy. The brand archetypes are revisited, twisted and combined with sharp and modern shapes. Julien Dossena is seeking to “bring the Paco Rabanne girl into the everyday, onto the streets.”
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone, and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM, including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Product Leadership Award in Retail, Fashion, and Consumer Goods PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.
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