3D Virtual Showroom allows us to enter the World of Haute Couture
(Paris and London, 11 October 2012) FashionLab and Julien Fournié have launched Premier Showroom as a new way for the Haute Couture designer to get closer to his customers and followers. People can now enter the designer’s universe in an online virtual environment and live the Haute Couture experience. The Premier Showroom which is accessible to several visitors at the same time allows people to meet with each other, and with Julien Fournié live whenever he is connected.
Through Premier Showroom, Julien Fournié and FashionLab reveal new possibilities for online virtual tools in the fashion world. Now designers can experiment with innovative ways to showcase their activities and build their brands. After initially using 3D virtual tools to help design his collections faster and more efficiently, Julien Fournié is experimenting with the 3D virtual world to showcase his work and the essence of his fashion house.
Premier Showroom: a collaborative project
Premier Showroom is the latest development in the collaboration between the fashion designer and FashionLab. It represents a new chapter in their teamwork. Julien Fournié has imagined every detail of the design, colors, textures shapes and atmosphere in a fantasy setting. This has all been made technically possible by Dassault Systèmes FashionLab team.
FashionLab is Dassault Systèmes technology incubator dedicated to fashion designers. FashionLab brings advanced 3D to the fashion industry. It couples the engineering creativity of Dassault Systèmes with the artistic inventiveness and industry know-how of the fashion community. It aims to give rise to fashion offerings that integrate the design, simulation and collaboration tools required to create an entire collection.
About Julien Fournié
Julien Fournié had ten years of experience in the world of fashion design working with leading labels – including Christian Dior, Givenchy, Jean-Paul Gautier and Torrente Haute Couture. He created his own couture house and fashion label in 2009. Since January 2011, he has been included on the select list of “guest members” invited to participate in the official calendar of Haute Couture runway shows and presentations under the auspices of the Paris Chambre Syndicale de la Haute Couture.
FashionLab and Julien Fournié
Julien Fournié met with Dassault Systèmes and started collaborating with the company in 2010. Their collaboration created FashionLab – a dedicated hub focused on 3D virtual modeling solutions for fashion designers. FashionLab extends to a wide community of designers in the fields of clothing, footwear, jewellery and watch-making.
Over the past year, FashionLab and Julien Fournié have worked together to push the limits of 3D for the fashion industry, including the ability to reproduce the resistance, movement and weight of fabrics and various materials used in the process of fashion design. The FashionLab team has designed an experience to develop virtual outfits in 3D, using the designer’s sketching techniques.
Premier Showroom is the latest milestone in the partnership between the fashion designer and Dassault Systèmes’ R&D hub for fashion, FashionLab.