Home Press release Fast-growing fashion brand Darling selects Cloud PLM from WFX

Fast-growing fashion brand Darling selects Cloud PLM from WFX


Launched in 2008, Darling has grown to become an award winning global women’s clothing brands in just four years. The Darling range is the vision of Nadia Moraes, the London based designer and entrepreneur.

Darling Clothes was voted Women wear Brand of the Year 2011 at the Drapers Fashion Awards. A wonderful achievement which highlights the ongoing success of Darling Clothes.

WFX Cloud PLM allows fashion companies to create, manage and share tech packs, fabric and trim information, cost and margin calculations, sketches, images and critical path data with other team members and suppliers.

“We are expanding at a rapid pace and recognize that efficiency and organization is key during this stage,” said Heff Moraes, MD of Darling.

“It was obvious to us that we needed a solution that was suitable to step into now and able to scale up with us as we grow.”

WFX is a next generation cloud-based Product Development Software for apparel and used by over 10,000 fashion users worldwide

visit www.wfxondemand.com for more information or

email sunil.arora@worldfashionexchange.com

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.


  1. We managed the implementation at Darling in London. This was a typical example of how fast a smaller company can be up and running on a Cloud based PLM platform such as WFX. The team at Darling were working on the system, creating item and product specifications, within a week of the implementation starting. This was the fastest team adoption within any implementation we have been involved in, but a short run of only 3-6 weeks including the core training modules is typical for this type of system in an SME environment. It causes minimum disruption with maximum result.


Your email address will not be published. Required fields are marked *