Home Press release Fila USA Selects YuniquePLM to Manage its Iconic Footwear Line

Fila USA Selects YuniquePLM to Manage its Iconic Footwear Line


Enterprise-wide user adoption drives the decision.

New York, NY., USA (March 5, 2014) – Fila U.S.A., Inc., a subsidiary of Fila Korea Ltd., has selected YuniquePLM® from Gerber Technology’s Yunique Solutions business unit to manage its footwear development process. YuniquePLM will enable Fila to reap the benefits of a world-class PLM system while increasing collaboration and communication between the company’s affiliated sourcing centers in Asia, and its operations in Maryland and New York.

Sandy Hamilton, director of Information Technology at Fila, said, “Our decision came down to ease of implementation and user adoption. After evaluating several solutions, what made Yunique Solutions stand out was the high regard for their software in the industry and their commitment to the post-sales relationship.”

Fila USA has experienced significant growth in the past few years and realized that, to manage such growth, a robust PLM system was critical. “The athletic shoe market moves fast and it is absolutely crucial that we have an integrated solution that enables designers and developers to collaborate and communicate easily with their supply chain,” said Hamilton.

Bill Brewster, vice president of Global Sales and Marketing for Yunique Solutions said, “We are delighted to work with Fila USA, and the iconic Fila® brand. For a company like Fila USA, with products that are very time sensitive, it’s important that everyone is on the same page. By having all information in a single location, they can minimize errors and miscommunication – ultimately increasing speed to market. YuniquePLM’s successful user adoption is driven by our team of people who have decades of combined hands-on industry experience. We work constantly to address the real-world, everyday needs of fashion companies so that they can achieve greater success and profitability.”

About Fila

The Fila® brand was founded in 1911 in Biella, Italy by the Fila brothers. Since 2007, Fila® brand has been owned and operated by Fila Korea Ltd. Fila USA designs, develops and markets Fila® branded athletic and leisure shoes, apparel and a range of sport accessories. The lineup is sold through Fila.com and at department and specialty sporting goods stores and tennis and resort clubs throughout the U.S. Visit www.fila.com for more information.

About Yunique Solutions

Yunique Solutions is the product lifecycle management business unit of Gerber Technology. YuniquePLM and webPDM software enables organizations to connect their creative teams with their supply chain to get the right products to market, on time and at the right cost. These systems can help businesses of all sizes accelerate time to market, reduce lead time and improve margins by managing the details of line plans, tech packs and samples and simplifying communication and collaboration with global partners. Visit www.yunique.com for more information.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.