A revolution is taking place in the consumer goods and retail industry.
In the past, 3D workflows have been confined to creating complex products in the automotive and aerospace industry. But these tools are now becoming so ubiquitous and easy to use, they can be applied across any industry. Today, 3D can be used to solve business problems, get closer to market, and even increase sales. Starting with line planning and following through to design, prototyping, simulation, sampling, retail planning, and e-commerce; 3D tools and processes are creating a new way of doing business. Welcome to Generation 3D!
Product line planning has, traditionally, been the domain of spreadsheets. Enter your silhouettes, units, color-ways, and margins; then hope that the outcome matches up with the space available at retail.
With 3D virtual line planning, the goal is to plan with the end in mind. Most brands have an ideal retail space as a target when they begin planning their product line. With 3D, that space can be represented digitally – all the way down to how much product fits on individual fixtures. Using this method, an ideal product line can be built visually, yet still be tied to accurate units, color-ways, and margins. A brand can begin the planning process with an eye to how they will show up in front of the consumer. The results? Accurate briefs, accurate quantities, and a better consumer experience.
Consumer good products such as footwear and apparel have been designed using the same techniques, literally, for centuries. Now, however, there are vast benefits that can be gained by proofing out product concepts using 3D digital prototypes before creating the final, physical item. Footwear, for instance, is a complex assembly that must go through countless iterations to find correct shapes, construction, performance, and cushioning combinations. Experimenting with these variables traditionally can mean countless physical prototypes and months of valuable time lost to experimentation. Luckily, digital prototypes allow teams to quickly iterate shapes, materials, and construction in order to find the correct aesthetic shape while performing simulations to ensure proper performance and cushioning. The result is a better physical product, in less time, and at a lower cost – a product that excites the consumer and provides differentiation in a crowded marketplace.
- Increased sell-in and sell through
- Save time and get close to market
- Reduce production and sourcing costs
- Prepare for future innovations around consumer customization and 3D manufacturing
C-level executives, managers, and end-users all gather unique benefits from using modern digital tools.
A consumer relevant and space accurate assortment is critical to drive sell-though and avoid costly close-outs. Using “end-in-mind” 3D assortment planning tools, a merchant can carefully balance total units, color mix, margins, store layout, and product flow to produce the ideal retail experience for the consumer. The tools even go a step further to provide “one-click” planogram creation to ensure that assortments created at the home office are accurately executed in the store by the retail team. Finally, full 3D retail “walk-throughs” can be created that let the entire product team – or retail buyer – experience the brand vision for themselves. The overall result is a confident product team, accurate orders, fewer inventory errors, increased sales, and best of all – an ideal consumer experience.
celio* merchandising goes digital – Discover the story!
More products, more categories, more collections! These are today’s challenges in fashion merchandising.
Watch this webinar, celio*, the #1 men’s fashion brand and retailer in France, tells the story of how they are overcoming today’s merchandising challenges by adopting 3D.
Listen to Laurent Rousset, CIO celio*, about how he implemented My Store 3DExperience from Dassault Systèmes to bring a unique and consistent consumer store experience around the world.
Collaboration is the key to success in any organization. When information is simply “thrown over the wall” from one function to the next, collaboration is stifled and product teams lose sight of team and brand goals. 3D PLM integration unlocks collaboration because everyone can gain access to the one version of the truth. Using the same set of 3D information, teams can view the current product line plan, product details, individual product calendar status, the virtual 3D product showroom, and nearly any other piece of business information related to the product from the perspective of a 3D reference. Teams will be able to make better decisions, at the right time, because they always have the right information at their fingertips – accurate, visual, 3D information.
In today’s marketplace, consumers expect more from brands than the typical brick and mortar retail experience where a one-size-fits-all theory treats everyone the same. Then again, they have also grown weary of the online shopping experience where they are presented with little more than a list of items – completely removed from the premium shopping experience that they often have in-store.Today’s consumer is looking for something different – and 3D can deliver.
Imagine a world where the consumer can have an intimate, personalized shopping experience with their every personal preference taken into account. An experience where they can customize a 3D version of of the product – in a virtual 3D retail space – choosing their own colors, materials, and sizing information to create the “perfect product”. Once finished, the 3D information is seamlessly sent to a local manufacturing facility where it is 3D printed and ready for pick-up in a matter of hours. This is the future of the 3D retail experience; whether online or in-store, the customer is able to create the product that is right for them while enjoying the best possible brand presentation. This is the consumer experience of the future – Generation 3D.
For more information, contact Lauriane Favre, Industry Marketing Manager, for Dassault Systèmes: