Indian mid-sized firm, Geometric, is betting big on its expertise in the PLM domain to stitch its own identity
(INFORMATION WEEK, JANUARY 18, 2010) The fashion or apparel industry thrives on change. As seasons change, new designs have to be quickly introduced in the market. Given the nature of the market, there is growing demand for product lifecycle management (PLM) solutions which enable apparel makers to introduce products faster into the market. Indian mid-sized firm, Geometric, is betting big on its expertise in the PLM domain to stitch its own identity.
“Today, it is common to see apparel manufacturers follow the mantra of design anywhere, manufacture anywhere. PLM facilitates quicker collaborative development of a particular design with complete visibility across the ecosystem,” says Atul Dhakappa, Business Head – Growth Accounts, Geometric. Dhakappa says that manufacturers can have a complete integrated view across design, development, manufacturing, marketing and retail activities.
To accelerate the implementation of PLM in the fashion industry, Geometric has developed its own methodology called DRAPED (Define, Rationalize, Attest, Propose Execute, Deploy), that the company claims will accelerate PLM implementation by over 25 percent for fashion and apparel vendors.
Besides the US and Europe, which are witnessing huge interest in the company’s PLM solutions for the fashion domain, the company is also bullish on its prospects in the Indian domestic market. The growth potential is huge as a major percentage of vendors in the Indian fashion and apparel industry do not use PLM solutions, but are equally keen to improve the efficiency of their operations.