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Gerber Technology Unveils New Website

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GerberEnhances User Experience by Delivering Rich Content in Text and Video Format, Improved Navigation and Search Functionality

(TOLLAND, CONN., USA, 03 OCTOBER 2011) Gerber Technology unveiled its new website today (www.gerbertechnology.com) in English, Chinese, French and Spanish languages. The site delivers rich content in multiple formats such as product videos and case studies and touts intuitive navigation, powerful in-site search functionality and a bold, fresh design.

Debbie Marconi, director of Marketing Communications for Gerber Technology, said, “Our revitalized on-line presence enables us to more effectively build and manage customer relationships; target new businesses through better search engine visibility; cross-sell services and products; educate key audiences on the breadth of our service offerings; increase brand visibility; and provide a more thorough explanation of our solutions for specific target audiences.”

Visitors to the site can now more readily find products best suited to their industry and link to product videos on YouTube and YouKu, the primary source of online video content for Chinese internet users. Through case studies, users can also gain insight into best practices of organizations that have benefitted from using Gerber’s products and services.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.