Home Press release Hamm Reno Group successfully deploys TXT PLM solution

Hamm Reno Group successfully deploys TXT PLM solution


Project integrates TXT’s PLM and Supply Chain Collaboration software for complete solution

TXT Retail, the leading provider of integrated and collaborative End-to-End Planning solutions for the Fashion, Luxury and Consumer sectors announced that HR Group (Hamm Reno), one of the largest shoe distributors in Europe with approximately 500 retail stores and 1,800 wholesale points of sale in 20 countries, has successfully completed its implementation of TXT PLM.

Felix FingerHamm Reno Group’s Executive Director IT & Logistics commented, “The TXT PLM project is another step in optimizing our process to bring products to market in a predictable fashion, giving us the ability to make sure our stores and customers get the products they desire.”

Today the €586m retailer sells around 25 million pairs of shoes, textiles and accessories a year, with leading brands including Tamaris and Esprit, as well as a range of own-labels such as bama, Mercedes and Sansibar, apparel and accessories. The integration of the TXTPLM and TXTChain (Supply Chain Collaboration) solutions has enhanced the visualization and monitoring of products and processes across the company’s diverse and growing businesses. The solution is live and being used across all divisions and departments with over 90 internal users and with a growing number of external users being added.

More specifically, with TXTPLM Hamm Reno supports the elaboration of the Collection Plan for both the Retail and Wholesale business, the management of styles and material master data, and the full management of technical specifications to support direct sourcing. The integration with TXTChain enables updating the collection plan with real order data.

“We’ve been able to utilize the TXT solutions to address a host of challenges faced by a retail-wholesale company. We’re seeing better synergies between retail and wholesale departments. For example, we’ve been able to reduce lead times, and to cut less profitable styles, while increasing the order quantity, said Felix Finger. “Additionally, the process improvements have resulted in better supplier integration, direct sourcing and, of course, the desire to increase margins.”

“Overall, the TXT solutions, both PLM and Chain have many benefits for our employees and will allow each of them to be more productive and precise in their part of the process,” said Felix Finger. “Specifically, we’re happy with our ability to control collection content, differentiate and sharpen brand and collections, and to build a knowledge database for styles and materials.”

“This is the second major implementation that TXT and Hamm Reno Group have completed together and each time we’ve had a high level of communication and coordination that has led to successful on-time and on-budget projects,” said Simone Pozzi, EVP Managing Director TXT Retail. “Hamm Reno Group is now better able to address the challenges of being a global, multi-channel wholesaler and retailer with over 500 retail stores and thousands of additional wholesale customers. We are very pleased that Hamm Reno Group quickly saw the advantages of integrating TXTPLM with TXTChain and were committed to making the project happen”.

About HR Group

The company was founded in 2005 through a merger of the Hamm Group and the RENO group of companies. The HR Group can look back on over 125 years of tradition in the footwear industry. Modern software and an automated high rack warehouse are testament to its high standards today. The strength of the HR Group lies in the diversity of its business divisions. It’s active in some 20 countries in the areas of wholesale, specialist and retail trade in various market segments.

About TXT Retail

TXT Retail is the first mover and leading provider of integrated and collaborative End-to-End Planning, PLM and Supply Chain Collaboration solutions for the Luxury, Fashion and Consumer sectors. The TXT Retail solution is based on a flexible platform that encompasses the full spectrum of activities involved with planning, designing, delivery, and managing assortments through every stage of its lifecycle. TXT Retail projects leverage the TXT AgileFit best practices processes and reference applications, which ensure high quality and fast benefit generation. TXT Retail counts on more than 300 employees and serves more than 300 Fashion, Retail and Luxury customers worldwide, including leading global players such as Aeropostale, Arcadia Group, Auchan, Bestseller, Carphone Warehouse, Desigual, Dior, Geox, Guess, Levi Strauss & Co., Louis Vuitton Malletier, Monoprix, Pandora, Sephora and Tesco.
TXT Retail Global Headquarters are in Milan, Italy with offices in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Spain, United Kingdom and United States. TXT Retail collaborates with selected specialized partners worldwide.

TXT Retail is part of TXT e-solutions, a company listed on the Italian Stock Exchange (TXT.MI)


Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.