Home Press release Humberto Roa Is Appointed Vice President of Innovation at Centric Software

Humberto Roa Is Appointed Vice President of Innovation at Centric Software

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Major innovations and key breakthrough projects to support growth opportunities and deepen customer relationships

LOS GATOS, Calif., Dec. 1, 2015 – Centric Software announces the appointment of Humberto Roa as Vice President of Innovation.

In his new role, Humberto Roa will lead Centric Software’s innovation, mobile and cloud initiatives. Key projects will include expanding Centric’s suite of mobile PLM apps, driving the development of Centric Cloud PLM for small businesses and leading a new Innovation Lab.

Since joining Centric in 1999, Roa has held many positions, including Business Consultant, Product Manager, and Director of Mobile Products and Innovation. He successfully led the development of 11 mobile apps that are used to facilitate the design, development and retailing of consumer goods, such as fashion, luxury, footwear and accessories.

Working in partnership with customers to incubate and grow new ideas is what motivates him. “By exploring new and emerging technologies, and working hand-in-hand with our customers – leading brands and retailers from around the world – we can develop innovative and improved tools to allow new, disruptive ways of working. Centric’s new Innovation Lab will give us the forum to keep thinking outside the traditional PLM box. Nothing beats working closely with a customer and seeing their eyes widen when we hit upon a solution,” he says.

“Humberto’s natural curiosity and creative mindset, together with his deep industry and technical knowledge, are invaluable as we continue to push the boundaries of PLM into new and unexplored territory,” declares Chris Groves, President and CEO of the company.

Roa previously worked for Amazon as a Senior Product Manager. He also founded two technology award-winning companies: Yorder, which specialized in mobile and social commerce systems that connect sports teams, live event venues, mobile gourmet food vendors and restaurants with on-the-go, social media savvy consumers; and Salmon Rock, which provides strategic and tactical product management and product marketing services.

Centric Software, Inc. (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, and consumer goods.  Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Cloud packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM, and was named to Red Herring’s 2015 Global Top 100 list.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.