Home News Iconic Fashion Retailer The Limited Selects Visual PLM.net®

Iconic Fashion Retailer The Limited Selects Visual PLM.net®


Visual 2000Limited Stores, LLC is planning for an implementation of the Visual PLM.net product lifecycle management solution. The new system will replace a legacy PDM application to enhance product management, streamline design and product development processes, and improve collaboration and visibility with vendor partners around the globe.      

(NEW YORK, NY., APRIL 15, 2011) Visual 2000 International Inc. announces that iconic fashion retailer The Limited is set to begin implementation of the Visual PLM.net® product lifecycle management solution at its New York design and product development offices.  The popular fashion-focused PLM software will replace a legacy PDM system to manage all product components and details; and track and manage related pre-production tasks and processes.  The Limited expects the new system to help streamline product development cycles and increase visibility into pre-production business processes.

According to Limited Stores CIO Roger E. Coville, “After a thorough evaluation, we selected Visual PLM.net due to its close alignment with our specific business needs and requirements. We are impressed with the depth of capabilities that the system delivers right out-of-the-box.  We also liked that Visual 2000 is deeply experienced and solely focused on our industry.  Because of these and other important factors, we expect to achieve a rapid implementation and speed-to-benefit.”   

Global suppliers and vendor partners will also use the web-based system to electronically collaborate with the retailer on product issues and share visibility into process timelines and milestone performance. Expected to go-live later this year, the new system will also be used at the Limited Stores, LLC headquarters in New Albany, Ohio. 

“We are pleased to be selected by The Limited and look forward to helping them achieve the business improvements that Visual PLM.net supports”, noted Visual 2000 USA Sales Director Farhat Awan. “This important client addition highlights the significant growth we are experiencing among fashion retailers as they embrace our out-of-the-box solutions. This trend validates our commitment to delivering solutions.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.