Home Press release Iconic luggage brand Delsey adopts TXT’s PLM solution to improve global planning and offer

Iconic luggage brand Delsey adopts TXT’s PLM solution to improve global planning and offer


(Milan, 10th June 2013) Delsey, the leading French luggage brand sold in over 6,000 stores around the world, is about to implement TXT’s Product Lifecycle Management (PLM) technology to help streamline the design and planning process. PLM systems help companies cope with the increasing complexity of developing new products for global competitive markets. With Delsey present in more than 130 countries and a Delsey bag sold every 10 seconds, the company needed software to help orchestrate and monitor its global activities using a single, end-to-end PLM solution.

The TXTPLM software – also used by over 150 other apparel brands and retailers, including Auchan, Artsana and Louis Vuitton Malletier – will support all phases of collection planning, design, development, sourcing and collaboration and is expected to lead to shorter time-to-market and more targeted ranges. It will also improve the sharing of information between merchandisers, designers, and buyers – for instance, on timelines, perception of the product, business targets – right from the earliest phases.

“Delsey sells premium ranges of luggage and design-led bags, but what sells well in France tends to be quite different to what’s popular in North America or China,” said Catherine De Bleeker, Group Marketing Director. “Being able to plan more accurately and strengthen the connection between planning and design – as well as monitor every step of the collection lifecycle across all products and localities – will be strategic to our growing international business.

With the new PLM systems in place, everyone will have access to the same data – a central repository of information including details on product designs, costs of materials, overseas suppliers, and lead times.

“It’s all about having a single version of the truth, to avoid duplication and error and make the design, production and supply process more efficient,” added Simone Pozzi, VP Sales & Marketing at TXT.

Sylvie Maillard, Group CIO at Delsey, said that the company chose TXT over other software vendors because of its strong pedigree in fashion, retail and luxury goods; as well as its range of supply chain, forecasting and replenishment solutions. It also wanted software that would integrate easily with its existing Microsoft ERP system.

About Delsey

An iconic brand, Delsey is a French company and a creator of baggage since 1946. For more than 65 years Delsey has offered consumers cases which bring together quality and audacious design. Delsey creates ingenious baggage designed to accompany travellers wherever they go and to adapt to all types of journey, both professional and personal. Its strength grounded in its expertise, the brand is behind numerous innovations recognized by important awards in the design world. Delsey brings together style and functionality to create products that reflects the personality of each consumer. Today Delsey is present in all 5 continents and in more than 130 countries. A Delsey bag is sold every 10 seconds.

About TXT

TXT e-solutions is a leading provider of integrated and collaborative planning solutions for the Retail, Fashion and Consumer driven sectors. The product suite combines planning and intelligence supporting all strategic business processes, including Integrated Retail Planning, Product Lifecycle Management (PLM), Sales & Operations Planning and Supplier Collaboration.

The company is listed on the Italian Stock Exchange (TXT.MI) and has over 500 employees and more than 450 customers worldwide. These represent many of the leading global retailers and consumer-driven organizations, including: Aeropostale, Arcadia, Auchan, Columbia, Desigual, Findus, Galderma, Geox, Guess, Levi Strauss & Co., Louis Vuitton Malletier, Steve Madden and Tesco.

Headquarters are in Milan, with offices throughout Italy, France, Spain, Germany, United Kingdom, Canada and Australia, TXT has also several partners worldwide.

For more information: www.txtgroup.com

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.