Home Press release IIC-INTERSPORT International Corp. in peak fitness condition with iShopShape.

IIC-INTERSPORT International Corp. in peak fitness condition with iShopShape.


(Haarlem, Netherlands. July 2012) Every organization that is dealing with new store openings and retail planning will recognize the complex processes it has to go through. Vital data is stored in different sources and hard to combine, thus lead-times to new store openings are often longer than necessary. At INTERSPORT the process of new store openings and retail planning is even more complex, because of incorporating all global leading sportswear brands in their entire retail proposition.

After careful consideration and assessing technology in use at national licensees, INTERSPORT International selected vrMockshop. Key differentiators where amongst others quality of data output in combination with usability of the technology.

“Given its unique track record in the fashion retail and wholesale business, iShopShape stood out from the crowd, both with regards to experience and skill sets of the entire staff. iShopShape experience with implementing its solutions at leading sportswear brands like Adidas, Puma, Footlocker, Odlo and O’Neill added extra value to the swift implementation of the technology and optimizing our processes”,  says Christian Wille, Head of Retail and License Business at IIC.


The headquarters of IIC-INTERSPORT International Corporation are located in the capital of Switzerland, Berne. With a turnover of over EUR 9.9 billion and more than 5.400 specialist sports stores in 40 countries, the INTERSPORT Group has a very strong position as the leader in the world’s sporting goods market.

About iShopShape

iShopShape is a global provider of Fashion PLM and retail execution solutions that optimize the processes from design to retail. With its extended product portfolio, iShopShape empowers its customers to effectively develop ranges that perform well using the unique visual technology. Connecting the essential fashion business processes from early design to actual sourcing and producing with web based products often results in shorter lead times and effective merchandise planning. iShopShape’s integrated solutions help customers to make more efficient use of each of their stores and shop-in-shop retail spaces.

Leading retail customers of iShopShape are well-known chains including Mexx, Foot Locker, Peek & Cloppenburg, Kaufhof and Lindex. They use iShopShape technology to built ranges and optimize communications with their individual stores and outlets, leading to conversion ratios of up to 30 per cent. Prestigious brand owners like Guess, O’Neill, Hugo Boss Adidas, Puma, Garcia and s.Oliver, have been able to streamline their vital business processes with iShopShape resulting in cost effective increase of sales performance.

Further information is available at www.ishopshape.com.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.