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IMB 2009 Round Up


WhichPLM visited the IMB 2009: World of Textile Processing event last week in Cologne to catch up with the latest developments in the PLM world. Here is a round up of the highlights…


(WhichPLM, APRIL 27, 2009) Another IMB over, until the next one in 2012. So, how did this one do in terms of attracting visitors (and exhibitors) to the event?IMB 2009%3A World of Textile Processing

“IMB 2009 thoroughly lived up to its claim of being the sector’s top event,” concluded Gerald Böse, Chief Executive Officer of Koelnmesse. “Nearly all the market leaders from Germany and around the world were represented at IMB in Cologne. They generated new momentum for the sector and sent a positive signal at the right time concerning the future development of the industry. That is what makes a sector-leading trade fair stand out from the rest.”

IMB Forum%3A Hall 8However, official figures state that 509 companies from 34 countries exhibited at the event, which saw 20,000 visitors through its doors (down from 25,000 in 2006) from 100 countries, with over half coming from countries outside of Germany (down from previous years). With figures marginally lower this time, did this impact the success of the event? Perhaps not, with a number of the exhibitors that spoke to WhichPLM all agreeing that although visitor numbers were slightly down, there was a significantly higher volume of decision-making prospects at the event.

“As suspected, attendance at the show was down, but those that did attend were clearly serious about solving business problems. Many senior executives that visited the FastReact stand evidently shared our view that ‘now is the time for action’ with a clear focus on improved visibility and responsiveness within their business. Now is the time for action for those businesses that are determined to emerge strongly and gain competitive advantage as the economic situation improves,” said Andrew Brown, Managing Director at UK-based Fast React. Eva Jubitz, Marketing Director of Lectra Deutschland GmbH was very positive: “IMB went very well for our company. We were pleasantly surprised that the fair surpassed our expectations. Not only was the turnout of visitors very good, their decision-making power also was very impressive.” Andrew Dalziel, Marketing Director – Discrete Manufacturing and Fashion Industry at Lawson agreed: “The event initially was relatively quiet, but we did meet several prospects interested in PLM.” An independent visitor survey confirmed that around 80 percent of visitors were involved in purchasing and procurement decisions and 33 percent even play decisive roles in the decision-making process.

Porini standFocus on PLM

Although the range of products and services on offer at the IMB encompasses machines, facilities, IT solutions and services, PLM tools were more in the spotlight than previous years. Giuseppe Ghisoni, Business Manager EMEA&APAC at Porini Spa, noted that “there is a stronger focus on PLM with respect to previous exhibitions, due to a cultural shift within the industry for the need to communicate and collaborate and a better understanding of the tools required to handle this need.” This demonstrates that PLM is certainly high on the agenda now for apparel and textile companies and that the PLM marketplace is starting to mature with more vendors, perhaps that previously focused on CAD, Design or ERP solutions, are now committed to providing PLM for this industry.

Speakers’ Corner highlights

In addition to the extensive range of products exhibited, a supporting programme of presentations at the Speakers’ Corner proved to be very popular.

Anastasia Charbin, Product Manager Design Solutions at Lectra, presented: Design Lifecycle Management: Leveraging in-house talent and design assets to capitalize on creative investments and improve design quality, with Kaledo Collection, delving into the history of fashion and how design has evolved to its current state. Next month, Anastasia interviews Maria Grachvogel as part of a free webinar series from Lectra. Details and how to register are below:

Anastasia Charbin presenting at Speakers' CornerFree Lectra Webinar with London-based designer, Maria Grachvogel. Maria will tell us how Lectra Solutions help her to turn her imaginative designs into reality. Maria will be interviewed by Anastasia Charbin: May 12th at 3pm and 5pm (UK time). Register here: Lectra Webinar interview with Maria Grachvogel

Jerome Bergeret, Industry Leader Retail, Footwear & Apparel at Dassault Systèmes presented ‘Fast Fashion demands PLM: How ELDO Srl. Does it, talking about customers of Dassault’s PLM Solution and their business drivers for investing in PLM. “PLM for everyone,” highlighted their “PLM Fast” Track for Apparel solution specifically developed for SME businesses like ELDO, “providing rapid deployment, reduced time to value and reduced risk.”

PTC presented to a packed audience in a group of presentations including ‘History, Current Status and Future Direction of PLM within Adidas regarding their PLM journey and their plans for the future.

Andy Hinton, Business Development Director at Fast React Systems Ltd, based in Derby (UK) presented ‘Urgent: Now is the time for action in your supply chain!’ For more information on the Fast React solution, check out the ‘It’s Time to Innovate feature on WhichPLM: https://whichplm.com/whichplm_features/its-time-to-innovate-part-three-fast-react

Sagi Shani, CTO OptiTex, based in Israel, presented “OptiTex goes online”. OptiTex Web Services is a new website offering online access to OptiTex products and features, such as the advanced automated Nesting Service using exclusive Marker Making and Nesting algorithm software to generate high-speed nested layouts that minimize fabric waste. OptiTex has also incorporated a complete Data Converting service that rapidly converts CAD files from one format to another in seconds and an Import/ Export Service that supports all other major file formats independent of the original software platform.

IMB still a must see event”

Despite the lower visitor numbers, the IMB is still the number one ‘marketplace’ where buyers of products and services can meet with leading suppliers. The next IMB: World of Textile Processing will take place from 8th to 11th May 2012 in Colgne. In addition, Koelnmesse will organize the next IMB Forum on 5th and 6th May 2010.

More on the IMB from WhichPLM…

Check out Mark Harrop’s latest blog for his opinion on the IMB: WhichPLM Blog 24 Apr, 2009: IMB Forum 2009

Coming up this week: WhichPLM interview with Andrew Dalziel, Marketing Director at Lawson and the first of our ‘Ten Experts, Ten Questions’ interview feature with the world’s leading experts in the Apparel PLM sector.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.