Home Press release Indonesian retailer Eigerindo selects Aptos technology to support customer-centric assortments

Indonesian retailer Eigerindo selects Aptos technology to support customer-centric assortments

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One of the largest retail companies in Indonesia will deploy Aptos PLM and Assortment Planning solutions across its brand and 250 stores

London, U.K— April 28, 2021 —Aptos, a recognised market leader in retail technology solutions, today announced thatPT Eigerindo Multi Produk Industri,one of the largest retail companies in Indonesia, has selectedAptos’ PLMandAssortment Planningsolutions to accelerate product development and deliver customer-centric assortments across its brand and 250 shops in the archipelago.

Founded in 1979 by Indonesian businessman Ronny Lukito, Eigerindo is a retail company that designs, develops and distributes clothing, accessories, bags, shoes and other equipment. Through the EIGER Adventure brand, EIGER offers outdoor gear with a focus on adventure in a tropical climate. Based in Bandung, the retailer is known for its commitment to providing the highest quality products that are designed to push the boundaries in exploration.

As Eigerindo’s business has grown, both enhancing its online presence and increasing its store count fivefold in less than a decade, the retailer required more modern and scalable technology solutions to support its product development and assortment planning processes.

“We were looking for an advanced technology solution that could help us address two important business needs, namely: How can we accelerate the  product development process, and, how can we continue to offer localised assortments, while we keep expanding geographically?  By ‘localised’, we mean the right product, in the right quantity, at the right location,” explained Christian H. Sarsono, Deputy CEO at Eigerindo MPI.

“During our selection process, Aptos proved to be the best match to our requirements,” added Agnes Lukito, Product General Manager at Eigerindo MPI. “The Aptos solution provides the PLM capabilities that we need to accelerate and optimise product development, as well as integrated planning capabilities that will allow us to infuse customer and market insights into the product design and development processes. With Aptos technology, we can build assortments that are centered on our customers’ needs.”

With Aptos Assortment Planning, Eigerindo can align its product offerings with the needs of its customers, markets, channels and locations, delivering optimal business results and an elevated experience for its customers. And, with Aptos PLM, Eigerindo can streamline critical processes for everyone involved in the creation and management of its collections, resulting in maximum collaboration and reducing the time it takes to bring products to market.

“Aptos is excited to support the technology innovation needs of Eigerindo, a dynamic and growing retail company that is true to its roots and customer-focused commitments,” said Aptos President and COO Steve Towe.

“With our PLM and assortment planning solutions, Eigerindo can adopt a more structured, digital and seamless way of planning its collections and developing its products, which can create a strong foundation for future success and customer satisfaction,” Towe concluded.

About Aptos

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who truly understand their customers, what they want and why they buy. We are committed to a deep understanding of each of our clients and to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions. More than 1,000 retail brands rely on our solutions to deliver every shopper a personalised, empowered and seamless experience — no matter when, where or how they shop. Learn more: www.aptos.com.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.