Games X Fashion > Unpacking the Audience and Analysing the Value Proposition
The fashion and videogame industries have been growing progressively closer, sharing tools and, increasingly, sharing audiences. Which crossovers have made the most impact? And what are the most compelling near-future opportunities?
Discussing DPC with Jørgen Sevild of Bandicoot Imaging
Chief Growth Officer of Bandicoot Imaging discusses building out – as well as the barriers to making – 3D/DPC to be part of core business operations for fashion.
Luxury Labels Weather The Spending Drought And Fashion Gets A First Look at Sora
A revered luxury house faces legal action, while another high-end brand grapples with ongoing struggles despite attempts at revival. And fashion’s initial reaction to Sora is favourable – but what does this mean for the wider industry?
Discussing DPC with Steven Gay of Mode Maison
The Co-Founder & CEO of Mode Maison on why a radical rethink of digitisation, computer vision, and material definition could be necessary to unlocking the real value of digital assets.
The Seven-Year AI-tch – Training Data And Defining Intelligence
In 2017, we looked into how to define intelligence, and how to talk about the ways AI systems learn. Seven years on, how much did we get right?
The Digital Thread: Connecting Virtual Reality, Augmented Reality, and 3D
Digital product creation strategies can get their start in unlikely ways, outside the traditional confines of design and development. But wherever they begin, the target outcome is the same: value that stretches up and downstream, and transformation that can transcend different mediums.
TikTok’s Potential Ban And The EU’s AI Act: How Will Fashion Handle The Latest Legislative Curveballs?
More new technology regulations will mean that everyone along the fashion value chain will need to be ready to adapt to change.
The Seven-Year AI-tch – Our Analysis Revisited
In 2017, we analysed what AI looked like, where it might be headed, and what it could all mean for fashion. Seven years on, how much did we get right?
Podcast: Talking Sustainability, Suits, And Slow Fashion With Batch London
The Interline talks to the co-founder of men’s and women’s suiting brand Batch LDN about building a community of conscious shoppers, producing on-demand, and what it takes to make “slow fashion” not just a viable business model but a unique experience for consumers.
Why Digital Product Creation Could Hold The Keys To Unlocking Domestic Production
The key benefits of 3D and DPC tools and workflows are easy to spot in design, development, and the wide-open possibility space downstream. But behind the scenes, they’re also proving fundamental to delivering on the vision for domestic supply chains, as one pioneering social enterprise discovered.
Discussing DPC with Mark Harrop of WhichPLM
The Founder and CEO of WhichPLM discusses the opportunities in efficiency and creativity that DPC and AI could provide for fashion, with the right investment and optimisation.
Is Tech Innovation Essential To Building A Multi-Brand Online Fashion Business?
With Matches Fashion’s recent implosion, the fashion industry will be looking for clues from the rubble about what it takes to succeed – and to stand out – as a multi-brand online fashion retailer. The answer is likely to hinge on technology and innovation as much as assortment, relationships, and service.
Hearts And Minds: How DPC Is Slowly, But Surely, Becoming Standard Practice – And What That Means For the Supply Chain
Beyond the proven value of digital assets and workflows in-house, how successful has fashion been at accessing the DPC expertise that exists in the supply chain? And how prepared is the supplier base for the extra weight of expectation that’s being placed on it?
From The Era Of Web1 To The Rise Of Trend Oracles: AI Unveils Fashion’s Web3 Era Of Hyper-Personalisation
The architecture of the web has long influenced the way we think about trend. With that foundation changing, what might it mean for the future of fashion?
Discussing DPC with Jean-Pierre Pedeboy of Strategies
The CEO of Strategies, Jean-Pierre Pedeboy, discusses the most effective ways for fashion businesses to stay ahead of the curve and achieve sustainable growth, and the barriers currently preventing DPC’s full potential.
Fashion’s Next Generation: How Technology And Culture Are Combining
Technology has become a driving force behind cultural evolution, affecting not just the way designers and brands work, but the products they create. What does the next evolutionary step for fashion – and society – look like?
Are Consumers Ready To Trust Virtual Try-On Technology Now?
Virtual try-on has the potential to solve for many of the pain points of online shopping at once – addressing the financial, environmental, and brand-loyalty toll of historic numbers of consumers returning ill-fitting garments. Are the conditions finally right for widespread trust and adoption of this technology?
Discussing DPC with Mike Mannering of THREEDEEMEE
THREEDEEMEE’s Co-founder and CCO discusses fashion’s greatest opportunities and hurdles when it comes to DPC, and how the company is creating an ideal future state for digital and physical fashion.
Operationalising DPC At New Balance
Two key figures in New Balance’s digital product creation journey talk tools, assets, and what it means to operationalise DPC.
Discussing DPC with Renate Eder of Vizoo
The COO of Vizoo shares the immediate cost-saving potential of DPC and why it needs to become the mainstream tool for the fashion industry.
Short-Termism, The Sustainable Materials Gap, And AI Licensing Agreements For Brands
Renewcell’s bankruptcy could widen the gap between fashion’s more-sustainable material targets and the reality of supply and demand. And with more licensing agreements between content platforms and AI companies challenging other sectors, brands and retailers are likely to encounter challenges in safeguarding their content from AI’s reach over time.
Scaling Digital Creativity: A Bottom-Up Approach To Digital Product Creation
Mirroring a wider mingling of top-down technology deployments and grassroots disruptions, success in DPC will only be secured with the buy-in of a broad spectrum of different teams, job roles, and disciplines.
Material Honesty And Production Volumes: Two New Transparency Frontiers
Fashion keeps critical sustainability indicators close to its chest, creating a lack of clarity around material composition and the scale of (over)production. This must change if the industry is going to meet a rising bar for disclosure and transparency.
Discussing DPC with Saurabh Deshpande of Centric Software
Centric Software’s Vice President, PM & UX Design on the enterprise-wide strategic opportunities opened up by digital product creation.
Real-Time 3D: The New Frontier In Fashion And Luxury
What can history teach us about the right way to approach digital storytelling? And what possibilities can the new generation of 3D tools and rendering engines unlock?
Sora’s Impact On Fashion And Fair Use In The AI Era
OpenAI’s new text-to-video generator has the potential to be a powerful tool for fashion, but what’s the actual use case and how far does it “understand”? And with the foundations of many off-the-shelf models’ training data a mystery – how long will it be until a copyright catastrophe occurs?
Discussing DPC with Jelle Stienstra of PTTRNS.ai
PTTRNS’ Director of Digital Strategy on the importance of thinking big, starting small, and learning fast when it comes to realising the extended value of 3D and digital product creation.
From Digital Twins to Data Democratisation: The Disruptive Technologies Reshaping The Fashion Value-Chain
The future of fashion is not predetermined, but there are clear disruptive trends that have the potential to reshape the extended value chain sooner, not later.
The End State For Digital Product Creation
Where are 3D and digital product creation going? And what will it look like when we get there?
Discussing DPC With Amir Lehr Of Optitex
The CEO of Optitex on why the intersection of art and science – and the pursuit of accuracy and precision – will be vital to realising the vision for 3D.
Rethinking Retail Planning: How Automation is Augmenting Outdated Processes
As brands navigate the intricacies of managing inventory, predicting trends, and meeting consumer demands, automation tools can be used to optimise planning processes for enhanced efficiency and accuracy – as well as creating a competitive edge in the world of fashion retail.
Technology Tensions: Can Fashion Spectacles Ever be Sustainable?
While some designers at New York Fashion Week fall/winter 2024 flaunted daring technological innovations in wearables, others advocated for sustainability as the focal point of the platform. The question remains: can these seemingly divergent approaches coexist going forward?
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About The Interline
Launched in 2020, The Interline has quickly become the leading fashion technology magazine and social community for industry professionals. Across our body of editorial features, collaborative stories, fashion technology news, industry-defining reports, our fashion technology podcast, and our partnership with leading fashion industry events, we work to further the cause of technology adoption in fashion.