Home Press release International companies get industry insights at Lectra fashion seminar

International companies get industry insights at Lectra fashion seminar


Fashion companies from around the world came to Bordeaux, France, to learn how Lectra’s innovative approach can help reduce costs while maximizing quality, with a new focus on lean development and manufacturing

Paris, March 27, 2014 – Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—hosted companies from around the world at its Lectra Fashion Seminar in Bordeaux-Cestas (France).

Lectra_VIP_Fashion_Event (March 2014)The event welcomed 70 delegates representing 40 fashion and apparel companies from Europe, North America, Africa and Asia at Lectra’s International Advanced Technology & Conference Center, in Bordeaux, France.

This seminar explored how businesses can use best practice expertise and technology to improve the fashion and apparel development cycle and optimize workflows.

Lectra’s Design to Cost approach was presented in addition to a host of other solutions such as design, Product Lifecycle Management (PLM), pre-production and production, which are applied according to a customer’s specific process. Attendees benefited from live demonstrations of Lectra’s end-to-end approach. Yet it was also Lectra’s industry knowledge, R&D investment and range of professional services, which made a real impression on delegates.

“The conference did an excellent job of showing us how we, at Ralph Rucci, can partner with Lectra. In particular, Lectra provides a path for fashion firms to be strategic in their operational decisions and process. While the products themselves are strong, the service is what differentiates Lectra. They provide more than just solutions; Lectra provides thought-partnership,” testifies Cornelia Moore, Strategy Lead at US brand Ralph Rucci.

Delegates were given food-for-thought as Lectra specialists presented the changing landscape of the fashion market and the increasing urgency to align front-end process with pre-production and production to increase design and style options, understand costs and generate substantial material savings. In addition to areas of bottom-line improvement, demonstrations also provided a look at how design, 3D and collection management technologies can be leveraged to create top line growth opportunities.

“By better controlling product development, the engine of most apparel companies and the heart of a brand’s DNA, shortening time to market and increasing design options are made possible. This puts companies in a better position to attack growth strategies such as adding additional product lines, targeting new regions, or even launching new brands,” says Anastasia Charbin, Fashion Marketing Director, Lectra.

“The devil is in the details” was an oft-repeated phrase and delegates were both amused and impressed to see how simple changes to business under a lean methodology could have a big impact on both short and long term success.

“I have really enjoyed the event. We are really focused on production efficiency in our factory and we already use lots of Lectra solutions. The idea of a PLM is really interesting for us, so it is good to see everything united and how the solutions are used. The Lectra people know our industry well and what is currently happening within this industry,” concludes Steve Blanchette, President of Canadian company Vêtements Cookshire.

The two-day event finished on a high note as Daniel Harari, Lectra CEO roused the audience saying, Projects are what motivate us. We love good challenges, as this is how we progress.”

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,400 employees and $270 million in 2013 revenues. The company is listed on NYSE Euronext.

For more information, please visit www.lectra.com

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.