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Introducing WhichERP

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Our Editor introduces readers to WhichERP – the newest member of the WhichPLM stable of brands, and the primary resource for expert-level insight into Enterprise Resource Planning for the retail, footwear and apparel industries.

Ben HansonRecently, I have had the pleasure of introducing WhichERP, the latest chapter in our six year history of providing world-class insight, opinion and intelligence to the retail, footwear and apparel industries.

To date, as readers of WhichPLM know, we’ve delivered those services exclusively to retailers and brands who were investigating product lifecycle management (PLM) – one of the two most widely-adopted enterprise solutions.  WhichPLM has to date amassed an annual circulation of 30,000 readers from all walks of the fashion industry.  And alongside our widely-read editorial content, we have also worked directly with clients on virtually every continent to help them quantify their need for PLM, and take the appropriate steps to select the right solution for their needs.

But over the last two years in particular, we found increasing numbers of readers and clients looking to run concurrent or closely-coupled ERP and PLM projects.  Long-term visitors to this site began to contact us and ask whether we knew of an equivalent destination for ERP news, intelligence, and impartial editorial content.  Clients reaching the end of their PLM selection processes started to enquire after truly independent advisors who could provide the same services when the time came to replace their legacy ERP solutions.

It didn’t take us long to realise that a real need existed for an equivalent to WhichPLM – a counterpart to this publication, just as unique and unbiased, but helmed by a new roster of ERP experts.  A brand new publication and advisory service informed by the sheer weight of experience we’ve gleaned from more than half a decade of operating the PLM industry’s de facto destination for insight and intelligence.

So, in 2012, we registered the domain for WhichERP and began to put plans into motion for providing what so many retailers and brands had told us they needed.

Recognising our limitations, thought, the most important step was assembling a new board of advisors, headed up by experts with decades’ worth of experience shortlisting, selecting, implementing and working with ERP.  These advisors also serve as editorial contributors to WhichERP, so while I will continue to hold the reins for both WhichPLM and WhichERP, readers can be sure that the content each website publishes has been produced by someone who truly understands the solution in question.

So today, I’m proud to have the opportunity to unveil the results of our extensive preparatory work and recruitment to our existing audience.  Readers already familiar with WhichPLM will find that much is the same over at www.whicherp.com, but visitors new to our websites should take the time to explore and discover what WhichERP has to offer.  Global listings of ERP suppliers; new and exclusive features written by apparel industry veterans and ERP experts; an events calendar highlighting the industry’s biggest and brightest upcoming shows; all the latest news from the ERP market, and much more.

I believe that the publication we’ve assembled meets the needs of the readers and clients who clamoured for it, and I would encourage everyone visiting WhichERP in our launch period to check back often: we have an exclusive interview with an in-house New York design agency, looking at the importance of the user experience; we’ve lined up a third instalment in Bill Isherwood’s series setting out the difficulties of selecting an ERP solution; and we will have coverage of events from around the world, all coming very soon.

In the meantime, I would love to hear your feedback on our newest initiative, and I hope to count you amongst our readers of both websites for many years to come.

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Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.