Home Press release Isabel Marant Selects Centric Software

Isabel Marant Selects Centric Software

Renowned high-end ready-to-wear brand streamlines collection development with Centric PLM
CAMPBELL, Calif., 3 October 2017.  Isabel Marant has selected Centric Software’s Product Lifecycle Management (PLM) solution to optimize its famous “casual chic” collection development and management.  Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Founded in the 1990s, Isabel Marant designs and sells high-end ready-to-wear womenswear. Known for fusing urban fashion with bohemian flourishes, the company is growing steadily via a network of owned stores, multi-brand boutiques and department store concessions in France and around the world.  To support their continuous growth, the company undertook a thorough search for the right PLM partner.
“In order to obtain greater visibility into development, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our growing teams. We also want to maintain our family-like company culture,” says Virginie Gomes, Isabel Marant’s Collections Manager.  “We know the time has come for us to better harness our creativity and equip ourselves with tools that are better-suited to fashion, are more flexible and that will improve productivity.”
The company chose Centric PLM for its reliability, ease of use and proven innovation.  “We want a solution that is unique, intuitive and totally cutting-edge,” adds Virginie Gomes.  “Centric Software lives and breathes innovation and Centric PLM will allow us to centralize all our product data in one location, making it accessible to everyone working on either of our product lines: Etoileor Isabel Marant.”
“Centric’s out of the box solution means that our teams can immediately stop spending time on administration tasks and data entry, and instead will have more time for creativity and be able to focus more our on customers,” continues Gomes.
Centric Software’s industry expertise and enviable list of luxury and high-end customers were also criteria in Isabel Marant’s decision.  “Centric has an outstanding reputation in our industry,” Gomes adds.  “Their team understood our requirements immediately and we want to benefit from the best practices and experiences of the other large fashion houses to help us reach the next stage of our journey.”
“We are thrilled to partner with Isabel Marant, a benchmark for creativity and elegance in high-end ready-to-wear,” says Chris Groves, CEO of Centric Software.  “Even as a young company, Isabel Marant has already established a strong identity and rich heritage and we look forward to supporting its growth through industry best practices and innovative solutions, now and in the future.”
Isabel Marant (www.isabelmarant.com)
Isabel Marant creates high-end, ready-to-wear designs for women.  The brand’s styles are sold through a network of own-name stores, multi-brand boutiques, and department store concessions in its home country and around the world.The company ISABEL MARANT creates and markets a ready to wear high-end designer woman. The company distributes its products through a network of proprietary boutiques, department stores and multi-brand boutiques in France and around the world.For more information, visit www.isabelmarant.com

Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.