Leading Italian brand harmonises merchandising across retail channels
(HAARLEM / NETHERLANDS, 12 DECEMBER 2011) iShopShape, provider of fashion PLM and retail execution solutions, announced today that its solutions have been fully implemented at Preca Brummel, a leading Italy-based fashion brand. The company is now using iShopShape’s Mockshop, Sampleroom and StyleShoots solutions to streamline the communication of merchandising instructions to the 310 owned mono-brand stores and 1.500 multi-brand outlets.
Preca-Brummel, a well know fashion retailer for children wear, has a clear idea about the optimal retail process. The company was looking for an easy-to-use yet powerful solution that would centralize its retail store planning and optimize its merchandising. Preca-Brummel created a team of experts headed by Michele Prevosti (Innovation Manager), who was doing the selection process.
“We decided to work with iShopShape as they offer a winning combination of deep expertise in the fashion industry along with state of the art technology,” comments Michele Prevosti, Preca Brummel’s Innovation Manager. “The Mockshop, Sampleroom and StyleShoots solutions are easy to use and help us to make significant time and cost savings in our visual merchandising and photography processes.
“After working with the iShopShape solutions for a few seasons we are really happy with the goals we have achieved so far”, adds Preca Brummel’s Michele Prevosti. “We are able to streamline the entire process. Our Visual Merchandising teams are now in the position to plan stores visually for each Store Chain”. They simulate store merchandising in a very early stage in order to make the right buying decisions and to communicate visual merchandising guidelines clearly to the stores.
Preca Brummel also achieved remarkable results with StyleShoots. This complete system for great in-house product photography, with zero manual processing, brought massive time as well as costs savings in the area of product photography. “We are now able to shoot 100% completely processes product photos, with costs savings up to 80% compared with our traditional product photo shooting process.
About Preca Brummel
Preca Brummel was founded more than sixty years ago by the initiative of Giovanni Prevosti. Since then, much has been achieved, but the company still maintains a strong family imprint. Nowadays the group of companies is still managed by the third generation of the Prevosti family. Originally founded as a small textile factory and transformed over the years into one of the Italian leaders in the field of children’s clothing. The work of Preca Brummel stands out for some simple but essential values, experience, reliability, product quality, Italian style and innovation. Precca Brummel now produces 7 million garments per year, with are distributed to the market through its 310 mono-brand stores and 1.500 multi-brand outlets.
iShopShape is a global provider of Fashion PLM and retail execution solutions that optimize the processes from design to retail. With its extended product portfolio, iShopShape empowers its customers to effectively develop ranges that perform well using the unique visual technology. Connecting the essential fashion business processes from early design to actual sourcing and producing with web based products often results in shorter lead times and effective merchandise planning. iShopShape’s integrated solutions help customers to make more efficient use of each of their stores and shop-in-shop retail spaces. Leading retail customers of iShopShape are well-known chains including Conpibel, Piazza Italia, Sportler, Peek & Cloppenburg, Kaufhof and Lindex. They use iShopShape technology to built ranges and optimize communications with their individual stores and outlets, leading to conversion ratios of up to 30 per cent. Prestigious brand owners like Guess, Marlboro Classics, O’Neill, Hugo Boss Adidas, Puma, Garcia, s.Oliver, have been able to streamline their vital business processes with iShopShape resulting in cost effective increase of sales performance.
Further information is available at www.ishopshape.com.