Home Press release ITC Infotech Implements PTC’s FlexPLM for Brooks Sports

ITC Infotech Implements PTC’s FlexPLM for Brooks Sports

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(NEW YORK, July 16, 2013) ITC Infotech, a leading global IT services and solutions company, and a fully owned subsidiary of ITC Ltd., has successfully implemented PTC’s FlexPLM solution for Brooks Sports, a US-based running company that designs and markets high-performance running shoes, apparel and accessories.

ITC Infotech completed the implementation process in seven months, making it one of the most efficient PLM (Product Lifecycle Management) implementations in the Consumer Products, Retail, Footwear & Apparel sector.

The consumer products industry is faced with challenges, including product innovation, speed to market, product and process quality excellence, cost pressures and regulatory compliance. This is true especially in the highly competitive global marketplace, where companies need to deliver the right products of optimum quality, at the right time, and at the right price, while retaining profit margins. A PLM solution that addresses industry challenges along with an expert implementation partner can transform businesses in this sector. PTC’s FlexPLM product and ITC Infotech’s implementation services address both industry-specific challenges and everyday business specific issues.

Gina Harris, Director of Information Technology, Brooks Sports, said, “After selecting PTC FlexPLM, we searched for a company with implementation experience in our industry. We were eager to complete the implementation within very tight timelines. Partnering with ITC Infotech enabled us to achieve a successful on time go-live. We are pleased with their consultative approach to implementing FlexPLM, with the end result – a system that can scale with our growth and support all our product lines.”

L N Balaji, President, North American Operations, ITC Infotech, said, “We are delighted to partner with Brooks Sports and offer customized services for them. We have enjoyed a long-standing relationship with PTC and have worked with some of the biggest Retail, Footwear & Apparel (RFA) companies. For the Brooks Sports implementation, we incorporated best practices accrued from our in-depth experience of implementing FlexPLM.”

About ITC Infotech

ITC Infotech, a fully owned subsidiary of USD 7 billion ITC Ltd, provides IT services and solutions to leading global customers. The company has carved a niche for itself by addressing business challenges through innovative IT solutions. ITC Infotech is focused on servicing the BFSI (Banking, Financial Services & Insurance), CPG&R (Consumer Packaged Goods & Retail), Life Sciences, Manufacturing & Engineering Services, THT (Travel, Hospitality and Transportation) and Media & Entertainment industries.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.