Home Press release Japanese Giant ASICS signs with Centric Software

Japanese Giant ASICS signs with Centric Software


A multi-brand, multi-product category and multi-continent Centric Software project

CAMPBELL, California, June 28, 2016 – ASICS,  the True Sport Performance Brand headquartered in Kobe, Japan, has selected Centric Software to provide its PLM (Product Lifecycle Management) solution. Centric is the leading PLM solution for fashion, retail, outdoor, footwear, luxury and consumer goods companies.

Founded in 1949, ASICS is at the forefront of the worldwide performance sports market and is the undisputed leading athletic shoe brand for both enthusiasts and professional athletes. ASICS is known for its quality lifestyle footwear, apparel and equipment products. Today, ASICS enjoys a presence around the world.

In its strategic business plan, ASICS identified the need to strengthen product development capabilities. They began the search for a PLM solution to help them standardize processes, reduce time to market, cut costs, increase productivity and improve product quality.

“Centric Software focuses on apparel and footwear and that was a key differentiator for us.  We want to work with someone who intimately understands the complexities of our business. We believe Centric 8 PLM is the best solution to support our business today and in the future,” says Takahiro Mizumoto, Manager, SCM Solution Team, Global IT Division for ASICS Corporation. “We also really value the fact that Centric 8 PLM is an easily configured out-of-the-box solution that does not require heavy customization.”

Centric will be used by ASICS’s 3 brands; ASICS, Onitsuka Tiger and ASICS Tiger, across all departments and suppliers in America, Asia and Europe, or about 1800 users.
“Our PLM project is challenging due to its global nature. Our relationship with Centric is very positive and productive, and I am confident that Centric 8 PLM will help us meet our business goals and support our global growth,” elaborates Mizumoto.

Fabrice Canonge SVP Global Sales, says, “I am sure that our apparel and footwear expertise combined with our Centric 8 PLM solution will help ASICS succeed in their strategic business plan as they continue to offer their customers the greatest sporting products.”

“We are very honored and proud to have been selected by ASICS and we anticipate a very strong, long-term partnership together,” concludes Chris Groves, President and CEO of Centric Software.

Asics is Centric’s second major customer in Japan and its 1st sporting goods customer in the country. Centric recently opened an office in Tokyo, Japan.

To meet Centric’s  Japanese team or request a demo please contact Shoji Nishimura, snishimura@centricsoftware.com

Visit Centric’s Office in Japan
Centric Software K.K.
Level 11 Aoyama Palacio Tower
3-6-7 Kita-Aoyama, Minato-ku
Tokyo 107-0061, Japan
Tel: +81-3-5778-7545

Visit our website: www.centricsoftware.com/ja/

Asics (www.asics.com)

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

Centric Software, Inc. (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in capitals around the world, Centric Software develops technologies for the most prestigious names in fashion, retail, footwear, outdoor, luxury and consumer goods.  Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class promotional planning, product development, sourcing, business planning, quality and collection management functionality, tailored to fast-moving consumer industries. Centric Cloud packages provide small businesses with extensive PLM solutions, based on innovative technology and key industry learnings.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM.  Red Herring named Centric in its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other product names and brands may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.