Home Press release Koppermann acquires the US giant Under Armour as a customer for its Visual Merchandising solution.

Koppermann acquires the US giant Under Armour as a customer for its Visual Merchandising solution.

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Under Armour has over 25,000 retail outlets worldwide and a recorded turnover of $1.83 billion in 2012. The company will in future be using the integrated software solution Tex-Store and Tex-Define to plan its sales areas.

Under Armour was looking for efficient sales floor planning software for an effective and ideal presentation of its products at the POS in order to realize its marketing and visual merchandising concepts.

The Koppermann team is pleased to be able to offer Under Armour its full and committed support on the way to realizing this goal.

Under Armour was founded in 1996 by Kevin Plank who played football at the University of Maryland and went on to found the incredibly successful functional clothing for athletes. The sales areas in the US are up to 6,500 sq.ft. in size and are astoundingly designed to give customers the impression they are inside a sports stadium. Under Armour has outlets (retail and factory) in 39 of the 50 US states, in Canada and China and also operates two Brand Houses. The first flagship store outside North America is now being opened in Edinburgh, Scotland. It is the mission of Under Armour to enhance the performance of all athletes through passion, design and continuous innovation.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.