How can you make data exchange in the fashion industry from the first development stage to the final launch of the product more efficient? Two successful German software companies, each with a long tradition and more than 20 years of experience in the industry, will be cooperating in future to implement a standardized and direct exchange of data between product development and sales. This process will involve providing all relevant product features, product descriptions and product photos and images from development to sales and providing all data on planning and target groups from sales to development.
Mr. Hannes Rambold, co-founder of MobiMedia, on the specifics: “The added value can be found in the fast availability of crucial information in both systems. This means that it is possible to transfer defined product data from the development field to the sales field at a very early point in time. Pre-order numbers and sell-out figures are simultaneously reported back to allow an improved collection planning.”
“The goal of the partnership with the best-in-class CRM provider is to give our clients the possibility of utilizing the advantages of both core systems in a cost-effective manner and of being able to react fast to changing or new demands in both systems,” Wolfgang Koppermann, founder and owner of Koppermann, added.
Koppermann and MobiMedia allow customers to unleash synergies through seamless data transfer