Home News Lawson Fashion PLM Help Gini and Jony Achieve Greater Efficiency

Lawson Fashion PLM Help Gini and Jony Achieve Greater Efficiency

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India’s leading children’s wear manufacturer projecting growth after implementing Lawson solution.

(ST. PAUL, MINN., OCTOBER 8, 2008) India-based Gini and Jony, a leading manufacturer of children’s apparel is experiencing growth, due, in part, to its use of Lawson Fashion Product Lifecycle Management (PLM). “The recent implementation of this web-based system has helped the product design and development team spend up to 50 percent less time than before recording the detail of each new range it designs,” according to Gagan Kahlon, Head of IT at Gini and Jony. The improvement in efficiency has also freed up time for the design team to think about new concepts for coming seasons. “We believe that Lawson Fashion PLM will help us grow more quickly because more time can be spent developing a range with greater consumer appeal,” said Kahlon.

Lawson PLM
The solution is designed specifically around the needs of companies in the apparel sector, offering pre-configured functionality to address the key development and production issues facing apparel producers. “The technical pack in Lawson Fashion PLM enables us to record every detail of the lifecycle of each new product, including design sketches and a bill of materials.  Information has become more transparent and accessible from any location, because the system is web-based. Everyone is confident it is accurate and up-to-date. Lawson Fashion PLM has also helped to improve working practices by creating more consistency and continuity in the way we work together internally, from design and procurement to sourcing and production.”

Improving Time to Market
Gini and Jony has also extended the use of Lawson Fashion PLM to strategic vendors, allowing better sharing of up-to-date information. This can help improve how Gini and Jony and its vendors manage changes to their production schedules. Vibhaas Sing, head of design at Gini and Jony, leads a 22-person design team. He noted, “We produce about 800 styles, 1500 style options and 1600 color ways. At the end of the development cycle, it used to take up to 35 days to sift through all the paperwork, documenting each piece of information. Now, it takes just a few minutes each day to record information, including changes that are visible to everyone. And at the same time we have created a comprehensive reference library within the system. Lawson Fashion PLM makes us better equipped to develop more appealing designs and to create higher consumer demand and increased sales. The system makes us more creative and more effective, and will be key to our success in future seasons.”

Ptex Solutions
Ptex Solutions, a Lawson partner in India, implemented the system. Prasham Kamdar, managing partner of Ptex Solutions added, “Gini and Jony wanted a solution to streamline the design process and reduce time-to-market. Lawson Fashion PLM has exceeded expectations and it is making a tangible contribution to increasing market competitiveness.”

About Lawson Software
Lawson Software provides software and service solutions to 4,500 customers in manufacturing, distribution, maintenance, healthcare and service sector industries across 40 countries. Lawson’s solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management, Human Resource Management, and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com.

Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company’s targeted industries and other risk factors listed in the company’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

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Lawson Software
Joe Thornton
U.S. Media
+1 (651) 767-6154
joe.thornton@us.lawson.com

Lut Verschueren
Europe Media
+ 32 (0)9 236 16 36
lut.verschueren@be.lawson.com

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.