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Lawson Helping to Grow Fashion in Sweden

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LawsonIndustry seminar will present industry best practices for fashion companies

(LONDON, UK FEBRUARY 01, 2011) Lawson Software today announced that it is running a seminar at Kasthall Mattor & Golv in Kinna on the 17th of February to present to Swedish fashion companies how technology can help them better manage their costs and margins and focus on topline revenue growth.

Swedish fashion is renowned for its cool and simple look, with a simple and practical approach to design that the Scandinavians are so good at. Many Swedish fashion brands are now looking to grow and expand internationally. As they put their growth plans in place, they also have to manage costs, especially with rising material and labor costs.  This puts pressure on their infrastructure, processes and supply chain costs.

“Fashion companies need to combine creativity with supply chain efficiency to get the right product to the right place, at the right time and the right cost and quality,” said Einar Broch, vice president sales for fashion at Lawson. “We have the industry knowledge and industry-specific software to help companies operate effectively from product concept-to-consumer. So we have organized a seminar to explain how we can help fashion companies succeed in a highly competitive market”.

The seminar will take place at Lawson customer Kasthall Mattor & Golv. Kasthall Mattor has been designing and manufacturing unique woven and handtufted rugs since 1889. Since its foundation the company has been operating from its own factory in Kinna, an area rich in textile manufacturing history in the west of Sweden. Over the years, Kasthall has grown to become one of the leading international designers and manufacturers of rugs. Kasthall Mattor is using Lawson solutions since 2000.

Those interested in attending the seminar at Kasthall Mattor & Golv in Kinna on the 17th of February, should contact Kirsten Hansen, kirsten.hansen@lawson.com.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

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