Home News Lawson Showcases its Focus on Fashion Industry in Europe

Lawson Showcases its Focus on Fashion Industry in Europe

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Lawson solution for the fashion industry helps fashion companies become more agile and speed up product time-to-market.
 
(LONDON, JUNE 14, 2010) Lawson Software today announced a series of fashion industry seminars in Europe to introduce customers, prospects, media and analysts to the latest version of the industry-specific enterprise system for fashion companies.
 
Lawson for Fashion, available since February 2010, is based on the latest version of the Lawson enterprise management system, version 10.1. When Lawson introduced the new solution to the market, Propper International, Inc., a leading apparel manufacturer and one of the largest suppliers of uniforms for the U.S.Department of Defense, became a pilot customer for the new release.
 
Lawson for Fashion connects business processes from product concept to customer, and comes with more than 200 new functional enhancements. The solution links and manages a wide range of business processes, from the core enterprise system and Product Lifecycle Management (PLM) solution to assortment and replenishment planning to warehouse management and sourcing, as well as purchasing and planning. It includes Lawson Analytics for Fashion with preconfigured, industry-specific scorecards and KPIs that provide meaningful business intelligence into the key data of the customer systems.
 
Together with some well-known Lawson fashion customers in Europe, Lawson will present within the next weeks the new Lawson for Fashion offering in Hisings Backa/Sweden (June 15), Lyon/ France (June 30) and in Valencia/Spain, Warmond/The Netherlands and New York City during the autumn. For more detailed information please take up contact with eva.richter@de.lawson.com.
 
“Due to the current economic climate fashion companies need to well positioned to manage their business. Lawson for Fashion is built specifically for the fashion industry and we are redefining enterprise applications, pulling a wide range of software components and services together to offer a cohesive solution. Based on proven industry processes and our in-depth expertise from more than 350 fashion software implementations worldwide we can help customers streamline key business processes in production and business management,” said Frédéric Champalbert, general manager, Fashion, for Lawson.

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Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

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