Home News Lawson Signs Enterprise Software Contract with Alternative Apparel

Lawson Signs Enterprise Software Contract with Alternative Apparel

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U.S.-based fashion manufacturer selects Lawson QuickStep Fashion to help support business growth

(ST. PAUL, MINN., JULY 20, 2009) Lawson Software today announced that Alternative Apparel, a U.S.-based manufacturer of apparel and accessories, has signed a contract to implement Lawson QuickStep Fashion, including Lawson e-Sales and Lawson Business Intelligence. The Lawson system will help Alternative Apparel meet its growth objectives by helping to consolidate many business processes into a single, integrated system. The contract was signed during Lawson’s fourth quarter of fiscal 2009, which ended May 31, 2009.

Alternative Apparel is a lifestyle apparel brand for men, women and babies/toddlers across the U.S. as well as Canada, Italy, Germany, Australia, Japan and the United Kingdom.

The current business software in use at Alternative Apparel could no longer support new value-adding business processes, such as flexible inventory allocation and improved collaboration with customers and suppliers. The company needed more timely and accurate information for improved decision making.

“We needed to find a standard, industry-tailored solution along with people with fashion industry expertise to implement it,” said Evan Toporek, president and COO for Alternative Apparel. “We chose Lawson because we felt a great cultural fit between our organizations and have appreciated the Lawson team’s dedication. Lawson QuickStep Fashion will help bring support and transparency throughout our supply chain, from product concept to market.”

“Lawson QuickStep Fashion combines industry-specific content with built-in business tools based on Lawson’s experience and knowledge of the fashion industry,” said Andrew Dalziel, global marketing director for Fashion at Lawson. “With more than 350 fashion customers globally, Lawson can offer businesses industry knowledge and industry-specific functionality that help fashion companies with a complex supply chain and pressured time-to-market achieve their goals.”

Downloadable images from Alternative Apparel, including product shots and warehouse images are available in the Lawson online pressroom (www.lawson.com/pressroom). Images can be found in the pressroom’s Image Library.

About Lawson Software

Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson’s solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company’s targeted industries and other risk factors listed in the company’s most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

Source: Lawson

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.