Home Press release Lectra and Drapers hold 3D master class in London

Lectra and Drapers hold 3D master class in London


Showcasing the next generation of product development in fashion

London, July 7, 2014 – Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—hosted a 3D event in London on June 25th, in conjunction with Drapers, to showcase the very latest innovations in 3D technology.


Facilitated by Eric Musgrave, editorial director of Drapers, the 3D master class event welcomed delegates from a wide range of UK brands and retailers, as well as top universities. The attendee list was an impressive ‘who’s who’ of the UK fashion market, including such companies as Topshop, Matalan, New Look, Jacques Vert, River Island and Debenhams, which demonstrated the level of interest in this revolutionary technology.

Lectra’s Anastasia Charbin, worldwide fashion marketing director, presented a powerful market overview which explored the changing landscape of the global fashion market, ahead of a 3D product development session which focused on today’s challenge of creating the perfect product. A demonstration of Lectra 3D enabled the audience to experience how the virtual 3D environment can improve garment fit, style and quality, as well as streamline the development process and improve speed to market.

“It has been wonderful to see the enthusiasm for this new wave of sophisticated technology here in the UK, which mirrors the trend we are seeing globally. I am pleased that we have been able to share with the audience Lectra’s view of 3D product development, as well to be able to showcase the capabilities of the technology in real-time,” commented Imran Ali, sales director for Lectra UK and Ireland.

The event brought together industry experts including guest speaker Alan Wragg, clothing director – technical, at F&F, who presented the F&F brand, its decision to move to 3D and the benefits seen from adopting Lectra’s technology as part of its product development process. “F&F is entering a new phase and I am delighted to have been able to share our 3D journey with so many of my colleagues and peers from across the industry,” said Alan Wragg. “Our vision of the future is very positive. With 3D, we will continue to streamline the fit process, reduce the number of samples we produce and improve communications across our supply chain, which will support F&F’s plan to become a leading global brand for affordable fashion.”

To wrap up the event, Eric Musgrave facilitated a spirited panel discussion with the speakers. “I am encouraged by the industry’s enthusiasm and eagerness to adapt to the demands of today’s consumer,” commented Eric. “Listening to the benefits that have already been recognised by F&F, I can see that the approach to product development in the UK could look very different in the near future.”

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,400 employees and $270 million in 2013 revenues. The company is listed on NYSE Euronext.

For more information, please visit www.lectra.com

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.