Home Press release Lectra and Drapers hold an Interactive Masterclass in London on technology innovation dedicated to fashion and apparel

Lectra and Drapers hold an Interactive Masterclass in London on technology innovation dedicated to fashion and apparel

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Thriving Through Change: Conception to consumer

United Kingdom, 22nd April, 2016 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, recently hosted a technology innovation Masterclass in association with Drapers, to focus on the very latest innovative solutions to support product development and business transformation for fashion and apparel.

MasterclassChaired by James Knowles, Online Editor, Drapers, the Masterclass welcomed delegates from some of the UKs leading fashion brands and retailers, as well as top universities. Notable industry attendees included senior executives from companies such as Dunhill, Ben Sherman, Arcadia, LK Bennett and Marks and Spencer.

The objective of Masterclass was to discuss business challenges, change management, best practices and opportunities for improvement of process from conception to consumer through a balanced combination of technology, methodology and expertise. Four interactive sessions addressing issues such as quality rejects, time-to-market, productivity and cost of development allowed participants to exchange with each other and with leading industry figures.

Mark Harrop, WhichPLM CEO presented the extended PLM universe, the evolution of PLM and the importance of integrated business applications. “One of the biggest problems fast fashion companies face is the constant challenge of productive relationships between internal departments (separated by silo mentality), processes, solutions, as well as those between external suppliers, their processes and technology solutions. The answer to the problem of delivering faster fashion is to firstly understand your entire “end-to-end” process,” he said.

Laura Mylius-Prou, Operational Marketing Manager for Retailing Ecosystems, Lectra, described how changing consumer behaviour and new retailing models are affecting product lifecycles for everyone involved in the supply chain. She also focused on PLM and 3D technology enabling retailers, brands and manufacturing partners to better collaborate and shorten the product development cycle.

“It has been great to exchange with such a high level audience who perfectly understand the importance not only of innovative technology but also the need for solid methodology and strong expertise to implement business changes smoothly and efficiently,” concluded Imran Ali, Sales Director, Lectra UK and Ireland.

About Lectra

Lectra is the world leader in integrated technology solutions (software, automated cutting equipment, and associated services) specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products. It serves major world markets: fashion and apparel, automotive, and furniture as well as a broad array of other industries. Lectra’s solutions, specific to each market, enable customers to automate and optimize product design, development, and manufacturing. With more than 1,500 employees, Lectra has developed privileged relationships with prestigious customers in more than 100 countries, contributing to their operational excellence. Lectra registered revenues of $264 million in 2015 and is listed on Euronext.

For more information, please visit www.lectra.com

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.