Home Press release Lectra and WGSN Bridge the Gap Between Trend and Retail During Their New York Kickoff

Lectra and WGSN Bridge the Gap Between Trend and Retail During Their New York Kickoff

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Lectra Logo(Paris and New York, July 24, 2012) Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics and composite materials— and WGSN—the world’s leading fashion and design trend forecaster—introduced their recent partnership in North America with an event hosted in Lectra’s New York office. This was the second in a series of worldwide events to celebrate the commitment of the two companies’ to bridging the gap between fashion trends, design and development, and production.

Forward-thinking companies and schools including The Apparel Group, The Jones Group, Fashion Institute of Technology, Parsons The New School For Design, and Walter Wilhelm Associates were in attendance.

After a welcome by President of Lectra North America Roy Shurling and an introduction by Julie Harris, WGSN CEO, WGSN Director of Content (East Coast) Maren Hartman unveiled the Autumn/Winter 2013/14 Macro Trends. Anastasia Charbin, Fashion Marketing Director, Lectra then outlined the broad strokes of taking a trend to retail reality and the importance of reactivity and a fast time to market. She also highlighted the Lectra-WGSN Starter Pack and how collaboration between creative and technical teams can tighten the development process. Guests received an exclusive pre-release copy of the Starter Pack.

“I think this partnership is so logical and I wonder why it didn’t happen sooner,” says Professor Tamara Albu of Parsons The New School for Design. “This is really how it should be: the trends going right to the industry with common stories. It’s not only inspiring, but useful as well, no question about it.”

A Starter Pack to jumpstart development

Lectra and WGSN developed the Starter Pack to illustrate what is possible when development expertise and trend knowledge merge to carry concept to production. A promotional kit available to both WGSN and Lectra customers, the Starter Pack includes design elements for six upcoming key looks intended to jumpstart creativity and inspired from WGSN macro trends. The kit is intended to give designers and development teams an inspirational basis from which to adapt trends and build collections. The complete Autumn/Winter 2013/14 packs will be free for download from the Lectra and WGSN websites.

Positive feedback from those in attendance

“The fact that you are offering a Starter Pack combining two areas of the business, design and IT, that typically don’t work well together and the fact that you are breaking those barriers is great,” says Enrico Lara of Hokura.

“Being able to get colors and then translate them right away using Lectra is one of the reasons why our company relies on Lectra technology,” says Jacqueline Warrington, CAD Designer at The Apparel Group.

“At Jones Group we use WGSN primarily for inspiration, but when you pulled in things like the color standards with the inspiration boards, that’s where the whole story came together for me,” says Bob Stevens, Senior Director Pre-Production Systems at Jones Group.

“When I come away from Lectra presentations, I always feel afterwards that the information was very exciting, and makes a lot of sense,” says Lorna McCrave, Director of Color and Print Design at Kayser Roth. “I always learn something.”

Lectra and WGSN: an industry partnership

The Lectra-WGSN partnership was conceived to bridge the gap between trends, design, and development with a combination of exclusive content, technology, and industry best practices.

Future events are planned in late September in Paris and later in the fall in Shanghai. The Starter Pack
and more information about the partnership may be found at www.lectra.com/starterpack.

About WGSN

WGSN is the world’s leading trend forecaster. The company enables over 38,000 subscribers to make brilliant design decisions every day by identifying and analyzing the trends that will shape commercially successful products and services in the future. WGSN’s inspiration and insight are available through online subscriptions to a variety of state-of-the-art digital tools and through bespoke consultancy services. WGSN is a 4C Service.

4C Group

A digital information services business that specializes in the retail, infrastructure and creative services sectors, with leading brands including WGSN, Glenigan and Planet Retail. 4C Group deliver knowledge – not just data. Its high-quality industry-specific data empowers users with the essential insight they need to make effective decisions and drive the success of their businesses. 4C Group operates on every continent and its clients range from small businesses to the world’s leading consumer brands. 4C Group is powered by Top Right Group, formerly Emap
International. www.4C-group.com.

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), and furniture, as well as a wide variety of other market sectors, such as the aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $287 million in 2011 revenues. The company is listed on NYSE Euronext.

For more information, please visit www.lectra.com.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.

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