Decision makers from leading UK fashion houses attended Lectra’s presentation on fashion’s changing landscape and change management
(London, November 25, 2013) Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials— is pleased to announce that Lectra took part in London’s major fashion business event, Drapers Fashion Summit 2013 on the 21st of November.
This year, the event focused on the challenges of internationalisation, emerging trends and economic evaluation. Drapers Fashion Summit, co-sponsored by Lectra and chaired by Drapers’ editorial director Eric Musgrave, brought together decision makers from the UK’s leading fashion houses to learn about and debate topics such as unlocking international growth opportunities, globalisation, strategies to expand brands to new territories and evaluating different routes for expansion, as well as key supply chain strategies.
Anastasia Charbin, Worldwide Fashion Marketing Director Lectra, delivered a keynote speech on fashion’s changing landscape, exploring the major evolutions in the industry from many angles: geopolitical, technological and economic. She also examined how the distinctions between brands, retailers and manufacturers that have defined fashion over the last decades are now bending and blurring into a new hybrid business model.
The open-discussion session focused on how, in an environment where consumers are becoming more sophisticated and price–to-value savvy, fashion companies need to evolve their business processes to meet growing demands for newness, quality and better price to value. “In a highly competitive market place our fashion customers want to expand their presence and offers across borders as well as into different categories in order to win bigger market share,” says Charbin.
To compete in the market and to reduce time to the consumer, companies need to evolve their supply chain management from a sequential, stepped process to an integrated model. Anastasia Charbin’s presentation focused on the need to transform the traditional supply chain process into a synchronized and fully integrated supply flow model.
Drapers Fashion Summit provides an excellent platform for fashion professionals to discuss best practices as well as current challenges they are facing. It is an opportunity for Lectra to share its expertise, to network with like-minded professionals and to learn from exclusive case studies and economic insights.
Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $256 million in 2012 revenues. The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com