Home Press release Lectra explores innovation in fashion with Drapers

Lectra explores innovation in fashion with Drapers

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(London, November 6, 2012) Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—is pleased to announce its participation in a report examining the impact of new technology and innovation on fashion.

The Innovation in Fashion Report was part of a project carried out by leading fashion retail publication Drapers with the aim of defining the role of innovation in today’s fashion industry.

The report sheds light on attitudes to innovation among fashion companies. One of the findings of the report is that 95% of respondents to a Drapers survey claim to integrate innovation or new technologies into their business in some way. These findings were discussed at the round-table event, held in London last month, which brought together some of the best-known fashion brands in the UK, including Marks & Spencer, Jaeger, Monsoon Accessorize and Reiss. Topics ranged from the use of retailer smart phone applications to collaborative enterprise technology.

Judy Gnaedig – Strategic Projects Director, Fashion at Lectra – described some of the changes currently taking place in the fashion industry, largely thanks to product lifecycle management (PLM). “This technology helps all teams working within the same business process collaborate effectively and share the same information in real time,” she commented.

“Designers, for example, are able to have access to more product development activities, in addition to purely design activities, thus widening their input into the final product. This is bringing quite substantial benefits to companies by helping them to improve their efficiency without compromising on quality,” she added.

Participants also discussed how fashion companies can experience data management issues as a result of limited connectivity to product development systems. “Having the correct information available, to the right people, at the right time is absolutely essential. Quick and easy searching, tracking and reporting is key, as this enables informed decision making, and increased flexibility and responsiveness, as well as driving quality and time reduction initiatives,” said Glenn Littlewood, Strategic Accounts Director, Fashion at Lectra.

The report also highlights the importance of communication in the product lifecycle. 38% of those surveyed believe improved communication could benefit them at every step of the product development process. This large scope for improvement in the product development process, when set against the 95% of respondents who have a positive attitude to innovation in fashion, demonstrates that the fashion industry appears willing to embrace technology in its endeavors to enhance product development. The biggest issues in the product development process, according to Drapers’ readers, are quality and fit, with 62% and 52% of respondents respectively describing these as “large concerns”.

“Customers seeking greater flexibility, responsiveness and quality can achieve these by implementing a fully integrated PLM platform with a holistic approach to the associated people and processes. Evidence shows that more and more fashion companies are realizing this, and are responding accordingly,” added Glenn Littlewood.

The Drapers Innovation in Fashion Report is available at www.drapersonline.com.

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $287 million in 2011 revenues. The company is listed on NYSE Euronext.

For more information, please visit www.lectra.com

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.