Held on the 23rd of July bringing together well-known UK high street brands
(London, July 29, 2013) Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—hosted a roundtable event in London on the 23rd of July that gathered well-known UK high street brands to discuss the importance of optimising fashion product development cycles.
The event focused on sharing ideas and experiences about the main challenges fashion companies face during collection development, as well as best practice examples of how some of the world’s leading fashion brands have improved their process. Derek Jones, Co-Founder & Managing Director of Walter Wilhelm Associates, the leader in apparel and footwear technology consulting, opened and moderated the event and gave his insight on the importance of an optimised product development process in overall product lifecycle management. “It was a privilege to meet so many experts in different roles from the apparel business during this roundtable event. The discussions ranged from product virtualisation to the use of 3D technology to the issue of supply chain collaboration, as well as other related topics. There was considerable ‘take away’ for all participants including myself,” said Mr Jones.
Regardless of a fashion company’s business model or market sector, optimised product development is key to being successful. At the event, common issues emerged from participants: the prevalence of silos within the product development value chain, the need for faster time to market and the importance of emphasising front end product development control.
During the debates, one of the potential solutions presented included the combination of innovative technology with process overhaul. 3D virtual prototyping, for example, can be used to bridge the gap between design and pattern development to improve the quality of designs while reducing time to market and excessive sampling.
Product lifecycle management combined with 3D sampling can offer further visibility and process control. In an increasingly competitive environment, fashion companies need more than ever to understand the advantages of innovative technologies and benefit from a reliable partner to support them in overcoming challenges and in achieving their business goals.
This event was the first of a series of roundtable sessions organised by Lectra. It will be followed by quarterly events focusing on the different challenges faced by collection development teams and will highlight innovative ways of thriving in today’s economic environment.
Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $256 million in 2012 revenues. The company is listed on NYSE Euronext.