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Lectra Names Marketing Director

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(PARIS, MARCH 08, 2009) Lectra, an integrated technology company producing software for the textile, leather, industrial fabric and composite sectors, has named Philippe Ribera marketing director of group software at the company’s Paris, France, headquarters. He will define and implement software marketing plans for all industries, with special emphasis on the Lectra Fashion PLM (product lifecycle management) strategy. Ribera actively participates in the International Apparel Federation as a member of the board of directors and helps define technology standards and promote education issues in the fashion and apparel industry.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.