Home Press release Lectra sponsors a collaborative industry project on creative pattern-cutting at Ravensbourne

Lectra sponsors a collaborative industry project on creative pattern-cutting at Ravensbourne

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(London, May 30, 2013) Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—was pleased to support Ravensbourne’s student project on creative pattern-cutting.

Ravensbourne, London’s leading digital media and design higher education institution, is one of Lectra’s Privilege partners, which means they work very closely with Lectra to educate and support students and industry in both fashion development and in leveraging technology for fashion.

The purpose of the project was to reinforce students’ understanding of the importance of technical skills in product development, as well as to see how technology can help in experimenting with pattern-cutting ideas.

As part of the project, Ravensbourne students designed, developed and presented a commercially viable fashion range based on three conceptual, innovative and revolutionary silhouettes. Students investigated ways of using cutting-edge technology to promote and communicate concepts as well as the technical aspects of their designs. Both innovation and these technical details were considered important. Lectra’s product development solutions for pattern-making, 3D prototyping and grading were used to generate all patterns while a combination of Adobe® Illustrator and Lectra’s fashion-specific design suite was used to create sketches and technical specifications.

Lectra was pleased to support the project with fashion retailer Warehouse, by awarding the winner a prize, as well as showcasing student work on their digital platforms. The creations were highly individual, creative and experimental and the physical prototypes were presented in an exhibition at Ravensbourne.

Lectra named Phoebe Stevens the winner of the competition owing to her creative use of patterns to develop a beautiful, sculptured silhouette that also has commercial potential. “This project offered me the chance to experiment with a variety of digital techniques. Using them allowed me to present my final outcome in a new and diverse way. I learned a range of skills in a short space of time, all of which underpinned my ability to be creative. Pattern-cutting is, in itself, an art. Lectra has enabled me to understand the process and the impact accuracy has on transferring flat working designs into a 3D outcome. It also offered me the opportunity of greater experimentation and creativity without wasting materials,” said Phoebe Stevens.

“Our fashion customers want to control their pattern development process to ensure patterns are right for their brand and target audience as well as to guarantee consistency of fit between collections. Technical skills, especially pattern-cutting, are highly in demand and our customers contact us on a regular basis looking for qualified pattern cutters with CAD skills. Therefore we were thrilled to be part of this project that emphasized the importance of these skills whilst being very creative. It is great to know that our university partners are focusing on this and together we can ensure that the next generation of fashion professionals will meet the industry requirements,” said Jenni Murphy, Marketing Manager, Lectra UK.

Ravensbourne is a Lectra Privilege partner and has used Lectra’s solutions for fashion design and pattern creation for 8 years. Lectra is committed to nurturing future professionals in the fashion industry and Ravensbourne is one of more than 850 educational institutions that have integrated Lectra solutions into their curricula.

About Ravensbourne

Ravensbourne is a university sector college innovating in digital media and design. It has a community of approximately 1,900 students and offers practically focused digital media and design courses from pre-degree, undergraduate and postgraduate to professional short course level.

Ravensbourne champions the creative exploitation of digital technology through innovation and collaboration. It is driven by industry standards and supported by the latest high-performance technology, producing highly employable and enterprising graduates. It has a strong track record in graduate employability and business creation.

Today Ravensbourne also hosts alongside its student community more than 100 creative technology businesses that utilise its leading edge technologies and media resources, and collaborate with its student body and industry partners.

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $256 million in 2012 revenues. The company is listed on NYSE Euronext.

For more information, please visit www.lectra.com

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

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