Chinese childrenswear brand chooses Centric Software PLM to optimize resources and speed time to trend
CAMPBELL, Calif., February 26, 2019 – Leyou, the Chinese children and baby fashion and accessories brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Leyou Babies to Kids (Leyou) was established in Beijingin 1999 and is a leading retail chain for baby, children and maternity wear in China. Leyou has an extensive brand portfolio including greatfamily, a high-end children’s apparel brand, and Ubee, which focuses on childcare and diaper products.
Even with the digital retail transformation occurring worldwide and especially in China, the brand’s innovative approach and technical capabilities have kept it ahead of the curve. The company was the first retailer in China to adopt a sophisticated Enterprise Resource Planning (ERP) system. Its use of apps, online stores and chain stores as part of an online and omnichannel business model provides one-stop professional service and a convenient, integrated shopping experience for consumers.
As Mr. Gong Dingyu, Brand Founder at Leyou, says, “Our brand was born digitally native however, we needed to take the company to the next level. As childrenswear now takes its cue from adult apparel trends, time to market gets faster and faster. In the age of e-commerce, the response time of supply chains has to keep up with increasing consumer expectations and desire for newness. A digital management platform that encompasses all processes is necessary to centralize resources and react to market changes quickly and efficiently.”
After initially considering supply chain management solutions, Leyou realized that a PLM solution would be a more suitable investment for the company, as only PLM can fully digitize information and connect operations across the entire product lifecycle to bring products to market quickly rather than focusing solely on the supply chain element.
“We selected Centric PLM because their solution is an excellent product that incorporates best practices from the fashion industry and the Centric team has been extremely professional and knowledgeable throughout the selection process,” says Mr. Gong. “The system will be of great value to the company. Once it is up and running, Centric PLM will enable the sharing of supply chain resources as well as human resources, while effectively integrating internal and external platforms. With this foundation in place, Leyou will be able to develop new product categories and expand on existing product categories more efficiently.”
“The project will be varied and interesting, as all team members will actively participate and offer their input,” he concludes. “Silos between teams will be broken down to foster innovative mindsets.”
“We are very excited to announce that Leyou has selected Centric PLM and will be our forty-fourth partner in China,” says Chris Groves, President and CEO of Centric Software. “Leyou is also our first infant fashion brand partner in China. We are proud to partner with a company that is at the forefront of innovation in retail in China.”
About Leyou Babies to Kids (http://www.leyou.com.cn/)
Leyou Babies to Kids (“Leyou”) was established in 1999 and is an omnichannel retailer of safe and friendly baby, child and maternity products. Its innovative use of apps, online stores and chain stores as part of an internet and omnichannel business model provides one-stop professional services and a convenient and comfortable shopping experience for consumers.
Leyou has established partnerships with more than 530 suppliers in 21 countries around the world. The company has a total of more than 30,000 products in 16 categories including children’s wear, maternity wear, toys, nursery furniture and strollers, milk powder, food products, feeding products, toiletries, and diapers.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.
Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.