Home Press release MARCHA HÜSKES launching new label MILA & JAMES

MARCHA HÜSKES launching new label MILA & JAMES


This summer, the successful international Dutch Fashion Designer MARCHA HÜSKES has introduced her new label MILA&JAMES at Fashion exhibition Modefabriek, Amsterdam and SCOOP London. Paris will be the next landmark to show her new label MILA & JAMES at the fashion trade show WHO’s NEXT at Port de Versaille, Sept 2-5 – Hall 2.2, Stand D58.

MARCHA HÜSKES is known for her sophisticated collections, offering sartorial women elegant dresses, from day to night. With each collection MARCHA HÜSKES offers exceptional quality, based on classic silhouettes transformed into quirky design. MARCHA HÜSKES is guaranteed to make a woman stand out from the crowd.

Inspired by the natural beauty of things, MILA & JAMES reflects a sense of relaxed luxury, focusing on loose fits, intriguing high-quality fabrics and easy styles, both raw & refined, in inspiring collections.

MILA & JAMES showcases long-term trends with its complete selection of versatile fundamentals. With its own signature, MILA & JAMES distinguishes itself as a creative but lasting fashion label, stimulating awareness of sustainable fashion. MILA & JAMES collections consist of relaxed luxury essentials with an everyday attitude and minimalist look, made of materials with a comfortable and casual feel. Creativity and innovation are at the forefront of MILA & JAMES, as well as a hands on approach to social responsibility. MILA & JAMES seeks to share expertise, knowledge, and advice with its customers and fans, using the latest in IoT technology to keep in close contact with clients and the fashion community.

Inspired by the award winning startup Blupath, MARCHA HÜSKES and MILA & JAMES decided to team up to utilize their omni-channel iOT platform for more effective communication with their Fashion audience. During WHO’s NEXT Fashion exhibition MARCHA HÜSKES and MILA & JAMES will utilize Blupath’s SmartTouch cards to digitally communicate with visitors during and after the show, keeping their community engaged in latest collection, designs and news.

For Blupath, the project marks its first move into the Fashion Industry, and signals their efforts to launch ‘Blupath in Fashion’ iOT solution in the upcoming months. Learn more about Blupath at www.blupath.co.uk

Learn more about MILA & JAMES on www.milaandjames.com 

Learn more about MARCHA HÜSKES on www.marchahuskes.com 

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.