Home News Mark Fairwhale selects DeSL’s PLM solution

Mark Fairwhale selects DeSL’s PLM solution


(CHINA, OCTOBER 27, 2009) Mark Fairwhale Enterprises, one of China’s most famous high fashion design and retailing companies has selected DeSL’s PLM solution to improve it’s design and development management.

Mark Fairwhale will use DeSL’s solution to enhance design and development management, shorten the lead time to market, react faster to customer requirements and more effectively collaborate internally and with external suppliers.

Mr. Yang Kuntian , Mark Fairwhale CEO says that “ as we are a fashion lead business, our design and development skills are of paramount importance.

After a long vendor selection and evaluation process, we finally selected DeSL’s PLM to help us improve this ability. We have clearly seen DeSL’s focus on the fashion industry. The flexibility and rich functionality of the system will help us to better standardize our internal processes , give us stronger control of the supply chain & improve our speed to market. We believe this will give some very quick wins and a fast return on investment“.

Mr Lion Chin, Sunzsoft Managing Director says that ”We look forward to working with Mark Fairwhale. After a lengthy evaluation process, we have already established a good understanding and trust between us. We believe that with along with DeSL’s PLM solution, Mark Fairwhale will keep itself leading the fashion marketplace .”

Mr. Colin Marks, DeSL Managing Director comments that “It’s our great honour to work with Mark Fairwhale, the leading Chinese, design orientated, fashion company. The key to a successful PLM project is getting the right blend of people involved along with a culture of success and innovation. We will certainly have this during the project with a mixture of Mark Fairwhale, Sunzsoft and DeSL personnel to be involved.”

About Mark Fairwhale

Mark Fairwhale was founded on 2001. And now is one of the most famous high fashion brands in China .The proudly home-grown fashion brand was created by Mr. Mark Cheung, fashion wizard and definitely one of the most talented designers that modern China fashion industry ever has had.

Over the years, Mark Fairwhale has created 3 outstanding apparel programs and a closely knitted superior distribution network across Chinawith about 900 retailing stores.

About DeSL

Digital e-Solutions Ltd. is a U.K. based provider of web-based software built with Microsoft.NET technology to the particular needs of leading apparel, footwear and accessory companies. Applications include PLM, Sourcing, ERP, CRM, WMS and e-Commerce available as an integrated end-to-end solution or a modular departmental solution. DeSL is represented in the U.S. by Bluewater Software www.bluewatersoftware.com and in China by Sunzsoft.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.