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Menswear Pricing: First Insight & Fung Global Retail Technology


Download your copy of First Insight & Fung Global Retail Technology’s report on menswear pricing. 

First Insight Front 2Fung Global Retail & Technology and First Insight analyzed consumer tests of new products conducted between 2013 and 2016 on nine categories, 19 brands and more than 17,000 items.

In eight out of the nine menswear categories analyzed, prices fell. These decreases are consistent with what we have seen in retail overall—continued downward pricing pressure due to fast fashion, value shopping, off-price offerings, cheaper labor and more efficient manufacturing processes.

Between 2013 and June 2016, the number of accessories items that First Insight was requested to test more than doubled, reflecting the growth in the men’s accessories market: Euromonitor estimates that category sales grew by 3% in 2015, to $15.3 billion.

For the one category where prices were up 34%, new brands are successfully entering the space by accommodating customer preferences and customizing.

Find out what that one category is, as well as more on the topic of price testing by downloading our joint report with Fung Global Retail & Technology.

To download your copy please click here, where you will be re-directed to the First Insight website.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.